10 tips to reduce the Bounce Rates of websites

With so many websites offering many different information on a specific topic, the typical Internet user is now more impatient when it comes to looking something up. Just by skimming through the page from which an Internet user entered, they already have an idea if it’s worth the time to scour through the other pages. This is why many websites and blogs end up with a high bounce rate. This is especially common for blogs that have recycled material from other websites that have a stronger authority over the subject. Here are 10 tips that will help blog owners reduce their bounce rate and enable them to gain a higher earning power.

1.Adopt a stimulating web layout and attractive web design

First impression is the last impression so if your web layout or landing pages are cursed with design flaws then user don’t really bother to stay. The design of your web page should mature enough to drag the user attention. The users will read the content of your website and then starts checking the layout only if it stimulate there senses. The impressed users will sure come back again on your website and hence total time spend by them on your site will also increased. So you should remember to follow

A Good layout structure.
A watch over on best trends of creative designs.

2.Don’t over complicate your navigation menu. It should be placed where normal users would expect it to be placed.

Testing and creations are the part of innovations but we should remember the basic facts and human perceptions. If you plans to play “hide & seek” with the navigation’s then you may loose the visitors. Even though you have a nice content on the webpages and blogs but if users are unable to trace them then this is the big cause for your Bounce Rates. Always keep in mind that top area are most visible portion of your webpage and users generally expect the navigation menu over there. So you should remember to follow

Some basic information’s of the site should always be indicated on navigation. It should be top, top-right or top-left (depend on your layout).
If you are using jQuery or javascripts on navigation then make sure to check the cross browser compatibility.

3.Keep it simple. Try to minimize the number of pages you have on your website

Image from the flickr photo stream of soxiam

Whenever a post is extended into pagination then user distract after seeing 1-2 pages. Make your website simple so that it takes less time of users and they can see your other posts.

Note: Don’t confused with the pagination of single post and the pagination of webpage.

4.Have very well written and interesting content. Publish all original works and never duplicate anything from other websites.

Image from the flickr photo stream of like_shipwrecks

If you think that you copied a content and you should not refer to original work then you are on the wrong direction. By giving the credits to the original sources you can gain your own credibility. Always remember that “When you copy a content from single source then it is a duplicacy but when you coped the contents from different resources then it is termed as research”

5.Don’t forget to optimize your content with keywords, but don’t make the mistake of stuffing them too much into the articles.

Keywords are the things which are used by the users to search on the search engines like google, bing and others. So if you wants to prepare an elaborate and optimized post then you should use the keywords within your articles. For example, I have a post titled “Top 250 list of Twitter clones sites” then i’ll used the keywords like “twitter clones“, “twitter clones from china” , “twitter clones from Spain” and so on. The resultant will increase the value of keyword “twitter clones” on the search engines.

Note: Please make sure to maintain the naturalistic post so that users can spare handsome amount of time on your page without smelling anything suspicious.

6.Make sure that your keywords are specifically targeted for the content on your website.

The bounce rates are often due to lack of relevant content on the site but many times it dude to wrongly optimized keywords. For example you optimize your post title “30 Free Google Android Applications” to a wrong keywords like “Free Google Wave” or “Google applications” then users hitting on the post may not be interested on it.

7.Don’t forget to optimize your most effective keywords by starting a PPC campaign

Pay-per-click ad campaigns are most responsive and quick way to drag traffic from search engines on particular keywords. Bounce rates are often due to non-targeted users, if you are any services or product company then you should try the PPC campaign for most relevant users. For example if you are a technical university then you should start the PPC campaigns on keywords like “B.Tech admissions” , “M.Tech admissions” and others.

8.Take the time to develop a well thought out linking system. Develop partnerships with other website owners so that you can have exposure through linkages.

9.Minimize the exposure of distracting elements such as pop ups.

Pop ups , new windows and surveys are often irritating for users so please try to avoid them on your website.

10.Check if your website can easily be loaded with all the important elements intact regardless of the operating system platform being used.

Website loading time is also a crucial factor for the bounce rates. Its quite obvious that sites having heavy loading time are responsible for higher percentage of bounce rates. You should know that how to optimize website loading time and performance.

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Vivek Says:
November 13th, 2009 at 5:49 pm

Thanks sir, for providing such a great information to me, i am not aware of all these things. It helps me in learning a lot

Honey Singh Says:
November 13th, 2009 at 5:54 pm

I’ll recommend to use google analytics also https://www.google.com/analytics/
It will report you all the activities in your blogs and websites.

Samoo Says:
November 13th, 2009 at 8:15 pm

Nice article.
I really like it though I’d switch number 4 with number 1 since I believe that good content makes people come back (on the opposite, even a good designed layout becomes invisible once you’ve got used to)

Honey Singh Says:
November 13th, 2009 at 8:21 pm

@Samoo
You are absolutely right as “Content is the King” but bounce rates are generally due to variable and new users who leaves the site in less than 30 sec.
Now Question is “How to make them stay more than 30 sec” ?
For a new users a killing design can be the +plus point to stay over the site !
Isn’t it ?

Anish K.S Says:
November 14th, 2009 at 9:24 am

Luckly, my bounce rate is below 60 %.
.-= Anish K.S´s last blog ..‘KOI MIL GAYA’ 15 Nov at 8:00 PM on Sony =-.

Rahul Says:
November 14th, 2009 at 8:14 pm

How lesser bounce rate is related to higher earning??

Taranfx Says:
November 16th, 2009 at 12:06 am

hey,
Just a silent note, There’s a grammatical typo in Post’s title.
“10 tips to reduce NOT reduces …”
.-= Taranfx´s last blog ..Google to Rank Faster Webpages Higher =-.

Honey Singh Says:
November 16th, 2009 at 12:26 am

@Taranfx
Thanks for reminding me.
Just corrected the title of the post.

Akshay Says:
November 16th, 2009 at 5:43 pm

Hi Honey,

Any tips on reducing the bounce rates of affiliate websites.

Thanks,
Akshay

Virtual Assistant Says:
November 16th, 2009 at 6:04 pm

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Virtual Assistant Says:
November 16th, 2009 at 6:55 pm

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Virtual Assistant Says:
November 16th, 2009 at 8:01 pm

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Honey Singh Says:
November 17th, 2009 at 2:45 am

@Akshay
For affiliate websites most of the tips are same.
The look of landing page plays an import role for affiliates websites moreover the content should be natural.

Rajesh Kanuri @ TechCats Says:
November 17th, 2009 at 2:47 pm

Thanks for providing this info..
.-= Rajesh Kanuri @ TechCats´s last blog ..TechCats Host Provider “HostMonster” Review: It Rocks =-.

suzanne Says:
November 17th, 2009 at 3:43 pm

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Beesolution.it Says:
November 26th, 2009 at 11:10 pm

Uttoran Sen Says:
November 30th, 2009 at 12:23 am

lately, the bounce rate of my blog has increased and am pretty much worried about it. Perhaps its time to put your tips in action, will start working on it,
.-= Uttoran Sen´s last blog ..Free Google Wave Invitations Giveaways – Get yours now =-.

Dj Says:
December 5th, 2009 at 2:47 am

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December 8th, 2009 at 2:33 am

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December 27th, 2009 at 10:09 am

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December 27th, 2009 at 11:53 am

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December 27th, 2009 at 1:46 pm

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Plant Money online Says:
April 22nd, 2010 at 1:54 pm

These are important for letting the user stick to website for long time and even find it again.

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hermes kelly bag Says:
July 9th, 2010 at 8:35 am

Many sites make their article extend to multiple pages (even though they would fit just fine on one.) to decrease their bounce rate and increase page views. Doesn’t it make sense that time spent on the site is more important than page views or bounce rates??? Just curious if you would rather someone spend 2 minutes on one page or someone spend 2 seconds on ten pages? I guess it really depends on the objectives of your site but I just figured i’d throw some food for thought out there…

geopiscean Says:
November 13th, 2009 at 9:13 pm

Cool tips…Really a good effort and I appreciate it..

This comment was originally posted on Digg

honeytech Says:
November 13th, 2009 at 9:28 pm

As i already commented on the post.We all know that “Content is the King” but bounce rates are generally due to variable and new users who leaves the site in less than 30 sec. Now the solution is "how to let users stay longer on the sites?" Navigations, designs, contents , right keywords, website loading time and positioning of content are few factors which can optimize our sites.Thanks

dhirajpandey Says:
November 13th, 2009 at 9:46 pm

no doubt..content is everything in today’s competitive world…If you will have good content ..surely you will have good readers and hence reduced bounce rates…the tips are really valuable for newbies and professionals too… Highly Recommended….

justgurpreet Says:
November 13th, 2009 at 9:51 pm

True i also followed few of the above steps and changed the wacky theme on my blog to reduce the bounce rate. Well in all after my research i found this post the best one.

praval Says:
November 13th, 2009 at 9:52 pm

Must follow tips for all bloggers!

numberneal Says:
November 14th, 2009 at 2:09 am

load spyware that kills the back button function

Steven Bradley Says:
November 14th, 2009 at 8:01 am

Thanks for the mention Andy. I’m glad you liked my post.

Nice list in general. About half of these posts found their way into my feed reader already. I’ll have to look into adding the other half.

This comment was originally posted on AndySowards.com :: Professional Web Design, Development, Programming, Hacks, Downloads, Math and being a Web 2.0 Hipster?

BassMastr Says:
November 14th, 2009 at 6:13 pm

darshana4it Says:
December 27th, 2009 at 10:09 am

This comment was originally posted on Twitter

ajl_elephant Says:
December 27th, 2009 at 1:46 pm

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