Learning From Apple, The Master Of Branding
If you are an e-commerce entrepreneur or an Internet marketer, firmly establishing your brand is a necessary part of staying ahead of the game. There are many mistakes of Internet business but Branding encourages a more permanent recall among your customers and potential clients, and once th ey have imprinted on you and what you offer, they are likely to be loyal to you for a long time.
If you are just starting out with your Internet business, it will be a good idea to learn how to create a strong brand in preparation for your success. What better place to learn this than from Apple. The brand Apple is synonymous with the undying loyalty wired users have for their Macs. Expensive yes, but worth every single cent. Even when all people could talk about was the emerging new technologies in the early 90’s, Apple was behaving primarily like a marketing company way before Internet marketing even hit the scene. In fact, it has been touted to have been the marketing company of that decade, becoming the single largest computer company in the known world with sales running into $11 billion a year.
Apple still remains a very powerful brand. It is ever-pervasive, and it continues to fund its high-profile ads to remain this way. In fact, it’s not Apple’s products that are riding the forefront of its success, it is the brand that they have built – an absolute, complete, and powerful entity that has kept the company alive, even through the dotcom crash.
This is why many Internet marketers and ‘netrepreneurs are encouraged to learn about branding from Apple, in order to maintain longevity in a fickle market, and to keep customers coming back for more.