I hope you are already aware of the new changes on Facebook Pages (the full tour is here). Apart from the change in pages Facebook introduced a new dimension in Social Ads by implementing Sponsored Stories in Ads. Now brands have more options of engagement with target audience. The new “Sponsored Stories” are stories/updates that your friends can published into your News Feed. These ads type show up on the right hand side of pages on Facebook. Anyway, without wasting time the below mention screen-shots clears all your dilemmas.

Introduction of Destination Tabs in Social Ads

Introduction of Facebook Sponsored Like Story

Introduction of Facebook Page Post Story

You can also look into FAQ and all the details about Facebook Sponsored Stories