Google now buys ad firm DoubleClick for $3.1 billion
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This Friday Google announced to pay $3.1 billion in cash for online ad company DoubleClick.
- Bidding Rivals Google , Microsoft and even Yahoo and AOL but google shots the goal.
- Google thought about buying DoubleClick for a very long time.
- Yahoo in danger coz from the deal google get boot in the network of advertisers and Web publishers to serve and sell ads .
- With this purchase, Google breaks its own previous record for acquisition price: It paid $1.65 billion in stock for YouTube last year.
- Google has been aggressively expanding into offline advertising, including television with a deal earlier this week with satellite company DirecTV. It targeted radio by purchasing radio ad company dMarc
Note:-Is its a cheap deal coz Google is buying DoubleClick from San Francisco-based private equity firm Hellman & Friedman, which acquired DoubleClick two years ago for $1.1 billion, and JMI Equity and Management.
resource:-ZdnetNews
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