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October 30th, 2009

Amazon Launches PayPhrase To Simplify Your Shopping

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There is nothing new about shopping online these days, yet for some of the shoppers it is yet complicated. And Amazon the largest retailer online always wanted it’s customer to have happy shopping experience. So to make the process even simpler Amazon has launched PayPharse that would allow us to check our preferred product in just few steps by setting up a catchphrase linked with a payment type, shipping address and finally with a PIN that goes along with phrase.

Amazon PayPhrase

PayPhrase solves the headache of trying to keep track of all the different usernames and passwords people use to shop on various sites across the web. With PayPhrase all you need is one phrase and one PIN to pay online,” Matt Williams, general manager for Amazon PayPhrase, said. “We think customers will enjoy the simplicity that Amazon PayPhrase offers, and we hope they’ll have some fun choosing their own personal phrases.

This idea will not only make the shopping experience simple but also to keep it safe. Users would now be able to register with their own phrases that go with shipping address and payment type. With this, they could simply click on the PayPhrase button next to the products they want to buy. Rolling out this feature in the holiday time is a great step and you can make use PayPhrase now!


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