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Bing URL Shortner

The URL shortener ‘wars’ have quieted down lately and everyone was getting accustomed to Bit.ly’s unchallenged dominance in the space. It carries close to 80 percent market share a few months ago and still enjoying its position as the default shortener on twitter.com. These days, things are looking a bit more diversified and with a number of big players like Google and Facebook rolling out their own services, things are getting interesting again. And now Microsoft is jumping in but with URL that supposed to shorten but is longer than its own domain name Bing.

Recently My Microsoft Life noticed Microsoft Bing employee is using a new URL shortner while tweeting by name binged.it. Microsoft employee have been using the URL shortner for a while internally and expected to be public soon. But the strange thing is the URL itself, as it is longer than Bing.com, not like Google which has goo.gl or like facebook which has fb.me. However, seems like it is a great move by Microsoft and will work great for bing lovers. We hope this will be public soon!

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