We all love the way Google search result works and so Google is constantly trying to help us better by customizing the search result often. It is tries to make the result more relevant to every individual user, so it adds more info on search result page, apart from regular entries. Similar website link features is here for quite some time now, but is not used as often so now the search giant has introduced “Similar To” pages link OneBox for some searches in US for now.
We’ve offered a ‘Similar’ feature on results for a while now as a way to discover new, useful sites, but it hasn’t been too visible. Since we’ve been continuously improving this feature and we think it’s really useful, we’re now going to start showing these alternative sites more prominently. Starting this week, for queries where similar sites are likely to be helpful, we’ll display a list of ‘Pages similar’ at the bottom of the results page,
Each time you search something, you will find a box displayed at the bottom of the search result page listing a few sites that might be similar to one you searched for. You could directly visit any of them or click to see even more similar websites. This feature is slowly rolling out in US and expected to hit larger web soon.