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November 26th, 2009

iPhone Users Willing To Pay More For Content

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apple iphone1 iPhone Users Willing To Pay More For Content A newest survey concluded saying user who own Apple handsets are more willing to pay for digital content than any average internet surfer. Apart from that, iPhone users are also confirmed greater enthusiasm to use micropayments and subscriptions to pay for access to a broad range of content.

Survey conducted by Olswang Media Law Firm stated –

58% of people would pay to access online a film just released in cinemas, 52% would pay for access to a film that will not be on DVD for at least two months and 40% would pay to access a film which is already on DVD or pay-TV. Looking at solely iPhone users, however, those figures jump to 73%, 67% and 54% respectively….

News content, however, remains a tough online sell. The survey asked how willing consumers would be to buy a newspaper article or column which could be read on a computer or portable device such as a phone or e-reader. Only 19% of respondents expressed any willingness to pay–though that did increase to 30% among iPhone users.


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4 Responses to “iPhone Users Willing To Pay More For Content”

  1. iPhone Users Willing To Pay More For Content http://bit.ly/5E2gKq #iphone

    This comment was originally posted on Twitter

  2. iPhone Users Willing To Pay More For Content http://bit.ly/5E2gKq #iphone

    This comment was originally posted on Twitter

  3. the video format content is surely more easy to monatize then the textual information, it will be good to know if they make a survey to find out if apply consumers are going to pay for reading articles and blog posts?
    .-= Uttoran Sen´s last blog ..Free Google Wave Invitations Giveaways – Get yours now =-.

  4. Wow! Thank you! I always wanted to write on my blog something like that. Can I take a part of your post to my site?

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