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Most of the people use YouTube just to catch with their favorite videos or may be search for some latest movie trailer and to listen and watch music videos together. But then there are many other way user get connected to YouTube. One way users are more engaged today is via subscriptions, which in turn enable them to keep up with their preferred video creators on YouTube. This “subscribe” features is quite famous among users, says YouTube and herewith they also add few interesting features bases on user’s request.

Brian Glick, product manager at YouTube, says –

The subscription system delivers videos from content creators to eager viewers and has become such an essential part of YouTube that that ‘subscribe’ button is clicked over 1 million times every day,

That’s a lot — which is why we’re especially focused on improving the reliability, usefulness and transparency of subscriptions. First off, you’ve told us that you want ways to message your subscribers. Now, the bulletins you write on your channel will appear on your subscribers’ homepages, in their ‘Recent Activity’ module.

Recent Activity is very interesting feature as it helps creators to directly reach out to their audience along with short message or caption sort of. Next important feature is associated to subscription tool, which helps uploader to keep track of performance of their videos. To some users these changes are hearty welcome, but have also disappointed few of the others who like the old YouTube. However, for us it is an kind of improvement for the latter.

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