OpenEMM - A successful web marketing strategy

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Its quite obvious in todays scenario that email plays a critical part behind a successful web marketing strategy. Customer Relationship - Email marketing provides a targeted Customer Relationship with the help of offers, news bulletins, event notifications or newsletters.
Now what is Open EMM?
Open EMM is an enterprise software for professional e-mail newsletters and e-mail marketing.It is the first open source application for e-mail marketing and have easy setup and E-Marketing Manager operates on several distributed servers.Moreover it offers a web-based user interface which works with both Internet Explorer and Mozilla Firefox

Operational benefits

  • e-mail marketing to manage their customer relations (CRM)
  • e-mail marketing to distribute content from various sources (CMS)
  • e-mail marketing to collect data about recipients and to analyze them (BI)

Platforms

  • Operating system: Linux and Windows
  • Database management system: MySQL
  • Web container: Resin or Tomcat

Links

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