Adopting a new approach Yahoo have finally unveiled their new logo as part of an ongoing redesign of their services. What was earlier purple, now appears to sport dark blue. A changed font and yes the exclamation too!
With noticeably thinner lettering, the new logo isn’t a radial departure from what they had previously. A 3D bevel effect is quite similar to Google’s, Yahoo have also kept the rotated exclamation mark for continuity.
The Yahoo redesign comes at a similar time to many other companies adopting a more modern look: Microsoft and Motorola have both recently moved to new logos, and the upcoming iOS 7 also showcases this more modern style of flat design moving into the mainstream.
Yahoo have put together a short video to show how their logo came together: