Summary of Xiaomi’s Action Plans in India

To cut the things short, below are few actions plans of Xiaomi as mentioned by Hugo & Manu at the launch of Redmi Note in Gurgaon today.

Redmi Note

  • 3G version launched at 8999
    redmi-note-4g
  • 4G version launched at 9999 (become first 4G phone in india below 10k range)
    price-becnhmarking-comptetion

Retail Tie up with Airtel

 

Recorded sale of 1.16m phones in single day sale on Tmall (biggest e-com of china)
Single-Day-Sale

Achieved a rank of 35 in global innovative companies
35-Most-innovative-campany-in-world

Started in 2010 & Xiaomi become world 3rd largest smartphone company(check attachment for details).
3rd-largest

Xiaomi Employees in India

  • 11 Fulltime
  • 36 Call center guys in indore
  • 6 interns

Recent Big Global Hires

  1. Jai Mani as Product manager
    Ex-Google (Google Play Strategy and Analytics Associate)
    https://www.linkedin.com/pub/jai-mani/8/a84/73b
    https://twitter.com/jaimani
  2. Donovan Sung as Director Product Management
    Ex- Spotify Ex-Youtuber Ex- Google, Ex-Microsoft, Ex-IBM
    https://www.linkedin.com/in/donovansung

Beta testers

  • 100 beta product testers across india test all the devices of Xiaomi months before the launch & report bugs better than full-time testers. – Manu

Service Center

  • 5 as of now, 15 by Dec14
  • 100 by next year

Import Figures

  • 65k units/week
  • Booking private charter plane to import units in less amount of time.

Xiaomi’ss Recent Investments

QIY & YouKU.com are two recent investments of Xiaomi focused over curating content.

Recent-investment

Fan/Bloggers Meet UP

  • First Initiated by Xiaomi india team & now has self-initiated meetups.
  • In Delhi fan meet, Hugo received 35 new ideas from fans so its very important for them & will be focused over it.
    mi-india-fan-meet-up

Mi Community

Mi Community is growing very fast. The global page has more than 100K members & Indian forum have more than 15k members.
mi-india-community

Made for India

  • Exclusive indian themes based on sachin (cricket), diwali (festival), bollywood
    indian-theme-development
  • Redmi note 4G supports FDD-LTE & TDD-LTE
    4g-band

Orders from Rural Areas

  • Receiving orders from 1000+ cities of india & fans are switching to nearby cities just to get the phones.

Global Innovation Center

  • Planning to set up global innovation center in india – Hugo

India Plans

  • Xiaomi also received a position of 35 in most innovative global companies
  • Partnership & investment in app ecosystems.
  • Some of Mi products will be launched exclusively in india. Example Redmi Note4G is launched first in india with specific hardware.

Kernel Source:

  • Kernel files will be available soon for all the developers to build their custom roms. Date confirmed as Q1 2015.

More about Product

  • Redmi Note is performing well in his range with respect to benchmarking & performance. The same MTK chipset is optimized to perform 70% more efficiently in Redmi note. Check the AnTuTU Scores.
    redmi-note-benchmarking-camparsion-with-gionee-e7
  • New Smart home systems & future products are announced.
    smart-home-system
  • New Accessories like 16000mah power bank announced, will be launching soon in india
    accessories.