Social networks are vibrant and constantly evolving. Yet the fact today is that Social media is beyond adding friends and sharing status. More and more people are getting involved in this area to perk up their business. Be it small business or huge, the adoption of social media is just augmenting with time that because of the outcome it has to offer. Some of the reason for businesses to get involve may include, getting new customers, increase awareness and stay connected. According to Jody Nimetz, author of Marketing Jive, there are five major uses for businesses and social media: to create brand awareness, as an online reputation management tool, for recruiting, to learn about new technologies and competitors, and as a lead gen tool to intercept potential prospects

We also know some companies that have made excellent use of social media to establish themselves. If you are selling products/services or just publishing content for ad revenue, social media marketing is an effective method that would make your site profitable over time. So the important factor here is to know why any company would need to incorporate social media into their ideas and strategies. Once that is clear your quantifying gains become a much simpler task. Let’s now have a look at some of the reasons why a company might use social media and how the approach is different:

10 Ways Social Media Can Help Your Business

1. High Traffic and Links

By using Social Media methods you can bring high traffic to your site. They are of two kinds one is primary traffic where you get direct visitors from social networking sites and then we have secondary traffic, which is actually indirect referral traffic from websites which is linked to and send you visitors. By becoming popular on top social bookmarking sites can boost your site traffic visibly and bring you large number of links, sometimes may not even be relevant, yet useful.

2. Cost Effective Method

A wide-ranging Social Media Marketing (SMM) strategy could certainty provide a full or at least partial replacement to traditional advertising at fraction of costs when compared. Social media, which tends to have lower costs than other forms of marketing could be beyond doubt cost effective for those required to get customers spreading and sharing messages. Then again, marketers should be careful, because doing it in a wrong way would result in more work, and at times, brand backlash.

3. Direct Conversation

Conversation is the most important part in any kind of business and Social Media is a source that let you to have direct conversation with your customers. One way it will help you is by providing the products and services they desire and secondly you can get their feedback and ideas to improve further. And these days as social media is more about demographic so marketers are more viable to get new target audience, or new people to do business with. Chrisbrogan writer of Trust Agent shares 50 ways marketers can use social media to improve marketing.

4. Powerful Recommendation

Anybody rather than buying from a company who is faceless would prefer going by some recommendation. Yes, of course even in our daily life we believe to purchase in what is been recommended to us. As we know that influencers play a vital role in buying process, one way you can reach your audience is with Social Media. Once you are popular and trusted there, your brand will automatically be suggested to other connected links. Understand it is not about pushing your message, but putting forward a positive image always, building trust and value, and attracting the right clients to you like a magnet.

5. Shaping Relationships

There are ways you can be social without social media , but the initial goal behind networking online is to build relationships that can be the most effective way towards successful business. You can look at bloggers who are making the best use of it by the RSS feed reader, where one can read the post as soon as published on the blog they admire, which can further be commented on. But through Social media – especially Twitter and Facebook, you can have direct conversation with many bloggers and audiences to shape your relations further in also about 140 characters. That’s the power of social networking for business.

6. Chance To Improve

With Social Media sites you have the biggest market research company at your finger tips. Can there be a better way to improve your offering than by getting direct feedback from your consumers? Obviously not, because with valuable feedback from the customers you have a chance to improve your product and services carving their needs. But be careful while working on their wants, it could be difficult to filter out pointer and work on the valuable ones.

7. Enhance Brand Exposure and Loyalty

Social Media is the quickest way to enhance personal branding, which also makes it easy to track social media buzz around your brand and monitor it. You have higher exposure to your brand with online networking, and with spread you can gather hundreds if not thousands of prospect, and among them at least one web 2.0 company will become a loyal customer for your ongoing annual revenue. Don’t forget to take personal care of your customers, even by adding online events and responding to your users can build loyalty.

8. Time Saving Element

It is always said that everything on Social Network is quick and that holds true for any kind of business too. SMM is unquestionably cost effective from monetary point of view, because it actually does not cost anything and it is also effective from time perspective when compare to traditional marketing methods. All that a business owners need to do is their homework and to make sure they are spending their time in the top social sites in their particular industry niche and their specific business requirements.

9. Get Connected To Your Peers

Social Media again gives you a quick chance to get connected to your peers when required. For example, a web designers, developer and programmer can get help for any related issues just by a tweet message on twitter or status update on Facebook. You can always count on Social Networks for help on any particular issues at the same time you can offer help when required by your peers. While it might take time to get connected to people on other sources, social media work like cream!

10. Obvious ROI

It goes without saying that if you focus on your audiences, customers and add value to their lives, you will surely attract followers. They will soon become your fan and start trusting your brand, which in turn gets you more leads. So all you need to do after that is to measure your Social Media ROI.

It’s Your Turn

So let us know, which of the social media sites you love? How do you use it for your business and how does that help? What’s your strategy and idea? Share and help us grow via comment!

• 10 Best Social Media Case Studies
• Social media: Great asset to online business
• Top 10 Recommended Books on Social Media
• Top 10 Tips To Enhance Personal Branding
• 10 Tips To Become Social Without Using Social Media

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A famous writer once said, “Getting social is a cup of tea of an extrovert.” Therefore always try from your end to be an extrovert. An introvert can never be a great social person. If any of the following questions is hindering your mind then follow the tips given further. Are you in mood of making your social circle? We are all social beings and like to spend time with others, right? If you want to improve your social skills, then it is better that you start with yourself. To become social, you must take positive actions along with your extrovert nature. Although social media has given us great opportunities to get social with world around, yet there are many places where you need to be social without social media. With that in honeytechblog shares Top 10 Tips to become social without using social media, which is sure to help!

1.Remove Shyness

First tip of getting social is removing shyness from your end. Never be shy in any matters and see the crystal results.

2.Eye Contact

Make an eye contact.  First of all to be social you need to have self-confidence. Without this virtue, you will not be able to believe in yourself

3.Conversation

Talk part in conversation with friends and relatives.  Try to talk to the people around you. To start with you can take part in conversations about subjects in which you are familiar with.  You can ask questions or tell jokes to become a part of the conversation.

4.Hang-in or Hang-out

You have to give your effort to become social. If you are alone at home, then try to give a call to your friends and relatives.  If they are free, you can ask them to come over to your place.

5.Interact

Try to mix up with others.  During office or school lunch hours you can sit with a group of your classmates and colleagues and have your lunch.  You can also ask them to share your lunch with them. To become social you need to interact with more than one or two friends

6.Talk About Our Self

We all love to talk about our self. You can ask people to tell something about themselves and share their experiences on a particular topic.  You can draw out their interests and ask further questions on them.  If they share their sorrows with you do sympathize with them. Moreover, if others ask you to speak about yourself do not hesitate to do so.  Rather share your experiences and interests with them.

7.Extra Curricular Activities

Take part in various competitions like sports, cultural or any competitions or probably one that you are already good at.

8.Party Animal

Do not turn down any invitation offer. If your friend has invited you for any party celebrations try to accept the offer. It is the best way to tell others that you like the company of others.  You can also invite others to your home.

9.Be An Optimistic

Try to be an optimistic.  People like to spend time with optimistic people rather than wasting time with so called pessimists who are always upset with this world.  You must try to find out ways to be happy and always be positive.

10.Genuine Compliment To Others

To begin the conversation you can always compliment people.  Irrespective of age, people like to get compliment. Moreover, it is also a great conversation-starter.

Bonus

 
Making your conversation interesting is by knowing about others and doing things or favor for others can help in building your social status.

Great socializes make other people feel contented and interesting. How do they do that? By being really getting legitimately fascinated in other people, if you are talking to someone and you feel boring or inferior, ask yourself the reason. Is it really all your accountability? Perhaps yes, because all you need is to become social by yourself and not by force! Getting social will not only bring up your social status but will also boost your confidence, which is the ladder to any success in life!

• 10 Ways Social Media Can Help Your Business
• Social media: Great asset to online business
• Ten Tips To Date On Twitter
• Top 10 Tips To Enhance Personal Branding
• Top 10 Social Media Tracking and Analytics Tools

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Personal branding has been one of the biggest trends in 2009 and one that is probably to play an indispensable role in 2010. Yet, even as everyone agrees on its importance and that it is fast growing, very few people could actually master the art. Most people mistake personal branding as to build better product, but it is actually to build better perception of yours among others. That’s because when you are online, your presence is important and people will judge accordingly whether you like it or not. So you really need to care about other’s perception about you as a brand. And most people also think personal branding is difficult, but if you believe in your skills and ability – it becomes easier for you to sell your brand. The basis of personal branding is that success doesn’t come from personal development or hard work. Instead, personal branding proponents claim that success comes from self-packaging with needed skills.

First everyone should understand that personal branding is just not a buzz word or a way for self-promotion today. It is process by which we can market ourselves to other and this can be done not only by famous celebrities, but also by every individual online. In other words, your personal brand is who you are, what you do, and your leading quality in the eyes of your ideal target market. Through social networks or social media you can get in touch with tons of people and this network will help you build your brand. Today there are ton of social media tools available to help you achieve incredible heights in no time and each one should understand the process to master it. With that in mind, honeytechblog today shares Top 10 Things To Do To Master Personal Branding to achieve your desirable success.

1. Select Niche

Personal brand in nutshell, is nothing but who you are and so it becomes important for you to select a niche for your persona. To separate yourself from the rest of the crowd, create your own niche that increases your visibility and preserve your reputation. Your selected niche should involve the application of one’s name to various products. For example, celebrity real-estate mogul Donald Trump uses his last name extensively on his buildings and on the products he endorses (e.g., Trump Steaks). When branding yourself bear in mind that you must create a strong and reliable brand.

2. Identify Your Positives

Never be weak at your mission, you need to build up goals that can be achieved in a particular time. And for that you need to identify your positives and forget what is negative. Set up you goals and write down your mission statement along with a development plan on how to go about. Your statement must tell everyone what you do and who you serve. Note down some inborn skills that match up to your personal mission. Perfect, cultivate and grow these talents to move ahead.

3. Be Precise and Clear

It is obvious that you want all the business you can possibly get your hands on but that is not how to grow a strong and reliable for long time. You need to specialize. You cannot certainly be all things to all people. You must be precise and clear about that one particular niche that will serve your audience neatly. Don’t run behind ten different things and lose your precious clients. Accept the fact, if you might be good at one particular thing and perform that well, so that you never miss any opportunity to grab your audience. It is ok to be narrowed down than to be dumped.

4. Establish Yourself In Chosen Niche

The key to productively branding yourself and doing it successfully is to first establish yourself as an expert in your chosen field. Once you have done that concentrate on who you are and what you stand for within your selected niche. Your next step will be getting the word out through a variety of social media channels that are viewed by the people most likely to be interested in your message.

5. Let People Locate You Easily

Now that you established in your niche, you should allow people to locate you easily. Create social profiles at Twitter, Facebook, Linkedin, blogs and more, so that you are spread all over, so audience can locate you easily. But make sure you maintain your social profiles, otherwise your whole brand can go for a toss. Use business cards and email letters to strength your brand identity. Highlight your personal brand message with professional marketing communications tools. Every email message gives you a direct chance to connect your personal brand with a new company or individual.

6. Build Your Reputation

Building strong reputation is the most important thing you could do to maintain your brand. Create your own personal branding website with your domain name, so that when web surfers and other employers search your name, they get information about your career history, personal information and educations qualifications. Build a solid personal brand with online activities which will further promote your personal mission and emphasize your career success optimistically.

7. Explore Your Audience

Audience is what we need the most to build up personal brands, they are the people that would pay attention to your work and also spread the good work around. So if you trying yourself to wrong hands, and then certainly it will be a waste of time. You must locate what consumers and companies will be interested in what you have to offer. Your audience should be your niche group of people and you must try by all means to give them as much value as you can sooner or later.

8. Locate Your Competitor

This field today is too competitive to rest on your laurels. You should make sure that your name remains in consumers mind when they need you, may be in next six month or later. You cannot assume that they would remain your loyal buyers if you fail to keep your relationship current with them and your competitors will grab your buyer. So locate who is your competitor and stay ahead of them without trying to break their status.

9. Monitor Your Brand

A personal brand is just like an exotic sports car, where you cannot afford to let it run at top speed without any maintenance. If you do so, it would burn itself up. Likewise, in personal branding you got to regularly monitor your brand to keep it relevant, alert, emotionally connected with audience and to be different from the competitor. It is all about seizing every opportunity to meet someone new and maintain the pace with it.

10. Content Is Still The King

People enjoy reading fresh and relevant content, which is unique or in some way special to them. So to do this, you should customize your pitch to fit their preferences. Using social media – Twitter, Facebook or Social bookmarking sites, you can spread your information online and make connection with like-minded people. Write articles and blogs that can augment audience’s knowledge about your brand in the industry.

Of course the most important factor here is trust! You must build trust with your audience, just think about service provider in your own life – be it your manager, your hair stylist or your account – all get your business because they carry good relationship with you, and that counts in so far as the service they provide. Try building personal rapport with the things you and your audience have in common. Bottom line is trust; your consumer/buyer must trust you emphatically!
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It is quite surprising to know that there are like 100+ books been written on Social Media. But then web industry changes almost every day, would it be helpful to read out those books? At the same time, we have some expert offering suggestions for learning more on Web 2.0 and social media topics that are worth looking at. Taken a look at business perspective, every player is trying to make sense of it and grab the opportunity to make money online. So, it would not hurt to get a few different perspectives from the experts, who have experienced the gain. With that in mind Honeytechblog brings you the Top 10 Recommended Social Media Books, that you can pick and I’m sure you won’t regret!

1. Social Media Marketing: An Hour a Day by Dave Evan

This is an interesting book written by Dave Evan, who will introduce you to the basics, demonstrate how to manage details and describe how you can track results on social media marketing. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social media marketing campaign in just one hour a day.  In addition, learn how to integrate social media metrics with traditional media measurements and how to leverage blogs, RSS feeds, podcasts, and user-generated content sharing sites like YouTube. You can buy this book for $19.79

2. Trust Agents by Chris Brogan

Chris Brogan in this book displays how to tap into the power of social networks to build your brand’s influence, reputation, and, of course, profits. The book shows how people use online social tools to build networks of influence and how you can use those networks to positively impact your business. Because trust is key to building online reputations, those who traffic in it are “trust agents,” the key people your business needs on its side. If you want your business to succeed, don’t sit on the sidelines. Instead, use the Web to build trust with your consumers using Trust Agents. You can buy this book for $16.47

3. The Whuffie Factor by Tara Hunt

The Whuffie Factor is a step forward book, offering the strategic map and precise tactics for success in the profitable, but strange and indefinable world of online communities. Introducing a wide range of post-blogosphere social networks like Facebook, LinkedIn and Flickr, Hunt clues in marketers to the possibilities with online success stories, influential voices and winning strategies. Further the book catches the peak of Web 2.0 and show how any business can bind its power by augmenting their Whuffie, the store of social capital that is the currency of the digital world. You can buy this book for $16.50

4. Tribes by Seth Godin

Former U.S. senator Bill Bradley stated “Tribes is a must read for all of us. It’s up to each one of us to lead in today’s new kind of world.” This interesting book by Godin argues that lasting and substantive change can be best effected by a tribe: a group of people connected to each other, to a leader and to an idea. . Smart innovators find or assemble a movement of similarly minded individuals and get the tribe excited by a new product, service or message, often via the Internet (consider, for example, the popularity of the Obama campaign, Facebook or Twitter). You can buy this book for $13.57.

5. The New Community Rules by Tamar Weinberg

If you are trying to get your arms around Web 2.0 and social media and how you or your business can take part in it then The New Community Rules is your key to success. Written by an expert in social media and viral marketing, this book cuts through the hype and jargon to give you intelligent advice and strategies for positioning your business on the social web, with case studies that show how other companies have used this approach. With this book you will learn the art of conversation marketing, and how social media thrives on honesty and transparency and many likes. You can buy this book for $16.50

6. Crush It! by Gary Vaynerchuk

Gary Vaynerchuk is New York Times bestselling author and in this book he shares his experience and step-by-step advice for using Twitter, Facebook, etc., and suggestions for monetizing an online persona, reiterating that the Internet makes it possible for anyone to make serious cash by turning what they love most into their personal brand. His enthusiasm is admirable and his advice solid, but there’s nothing new here, and his unappealing swagger—repeated stories of how he crushed it and dominated grate particularly—gives his story more the tone of adolescent peacocking than of worthwhile and sober business advice. You can buy this book for $13.59.

7. Groundswell by Charlene Li

Groundswell is a bestselling book based on analysis by Forrester Research loaded with practical, data-based strategies for businesses that desire to bind the power of social media technologies like blogs, social networks, and YouTube. It features full case studies, an absolute road map for social approach, and data from across the world. You have a chance to learn more about the book, download an excerpt, see our reviews, or learn about how we can help your company. You can buy this book for $19.77

8. Six Pixels of Separation – Mitch Joel

You would feel that Six Pixels of Separation is the first book to incorporate digital marketing, social media, personal branding, and entrepreneurship in a very clear, entertaining, and informative way that everyone can understand and apply once you own it. In this book, Joel cites such success stories as Gary Vaynerchuk of Wine Library, who transformed his parents’ New Jersey liquor store from a $4 million business to a $45 million one in five years by connecting to Facebook and Twitter and creating a video podcast to lure customers. Joel has created an eminently readable guide to harnessing the various tools available across the virtual landscape. You can buy this book for $17.81.

9. The Social Media Bible by Lon Safko

Lon Safko is an extremely creative person. His book The Social Media Bible will show you how to build or transform your business into a social media—enabled enterprise where customers, employees, and prospects connect, collaborate, and champion your products, your services, and your way of doing business. Using the systematic approach presented in this comprehensive guide, you’ll learn how to: Increase your company and brand value by engaging people in new forms of communication, collaboration, education, and entertainment Determine which social media tactics you should be using with your customers and employees Evaluate and categorize the tools and applications that constitute the rapidly evolving social media ecosystem and many likes. You can buy this book for $19.77

10. Grown Up Digital by Don Tapscott

This book was selected as the best business book of 2008 by Economist. Bottom line of the book is if you understand the Net Generation, you will understand the future. A fascinating inside look at the Net Generation, Grown Up Digital is inspired by a $4 million private research study. New York Times bestselling author Don Tapscott has surveyed more than 11,000 young people. Instead of a bunch of spoiled “screenagers” with short attention spans and zero social skills, he discovered a remarkably bright community which has developed revolutionary new ways of thinking, interacting, working, and socializing. You can buy this book for $18.45

I would again say that there are many other great books on web 2.0 and social media, but these are top 10 covering anything and everything about the latter. Also feel free to leave comments on your favorite books on the topic and do follow me on Twitter

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No one can deny the fact that today social media are great source of valuable marketing tools. But tracking the social media could be relatively new term for many people. Keeping track of your scores on social media and content outlets on the web is very important. One needs to understand the fact that by tracking you can respond quickly so as on what people are talking about you or your product/brand. For example, a business would like to track what is been discussed about his brand across the web – are they creating a buzz or they are criticizing the product? So here, by tracking the most vital conversations about the business product/service, you get a better chance to identify the influential people in the niche, and to figure out the best way to work out on the flaws.

Note – You must first make sure on what you have to track, as social media comprises various kinds of tracking. Set your goals, do you need to track on how people are sharing your blog/website/social networks? Whether you are interesting in tracking any specific social media message/campaign? Or, you just want to track the real-time buzz across the web and more like that. So, as the requirements are different, there are different social media tracking tools to be used. And to list out the most important, honeytechblog is sharing Top 10 Social Media Tracking Tools that you must try.

Socialmention – Social Mention is a social media search and analysis platform that aggregates user generated content from across the universe into a single stream of information. It allows you to easily track and measure what people are saying about you, your company, a new product, or any topic across the web’s social media landscape in real-time. Social Mention monitors 100+ social media properties directly including: Twitter, Facebook, FriendFeed, YouTube, Digg, Google etc. Social Mention currently provides a point-in-time social media search and analysis service, daily social media alerts, and API.

Bit.ly – You already know how interesting this tiny URL shortener is and if you haven’t tried it then go ahead you will fall in love with it for sure. This is a web tool that shrinks long URLs, along with statistical tools to track down the popularity of shortened links. Once you have an account there, it will be easy for you to track down the real time clicks that are made on those URLs that you shorten. Working with bit.ly is not only easy, but also fun to play with.

SocialToo – SocialToo can help you be a social networking power user. It let you keep your follower lists in sync across networks, and learn more about your relationships. Impressive features would include – creating surveys and sending them to multiple networks, track social media stats, auto follow, auto filtering and much more. You will also get daily email on who is following you and who unfollows you on Twitter. There is much more with this giant – get it now.

Twitteranalyzer – It is an interesting tool that helps to get all kind of statistic chart about you and your friends behavior at Twitter site. If you love using Google Analytics then this tool is sure to impress you. Some exciting features of Twitter Analyzer are – you can see how followers are online presently, who retweets your messages, what people are writing about you, Twitter following stats, your Tweeting habits and many more. It is pretty simple to use, so give it a try, I’m sure you won’t regret.

Xinureturns – This is one of the best social media tracking tool you would come across to get dashboard overview of your website on social networks and search engines. Once you run a report, you get the most in-depth information on Technorati, Googe Pagerank, Social Bookmarks, Indexed Page, Ranking and backlinks to your website. Just type in the URL and click “Go” there you have most of the report you would expect from Syndication to Screenshot.

Tweetstats - Ever wondered how your twitter stats graph looks like? Well, Tweetstats is the tool helps you analyze your tweets in various ways in form of graph. Twitter graph would include your tweets per hour, tweets per month, tweet timeline and reply statistics. You can also graph of “Today’s Top 10 Twitter Apps” and “Today Top @’ed Tweeps”. Another cool feature you would find is TrendCloud option to locate which word you use most in your tweets. And then there is color change option for the cloud also, so go ahead check your graph now.

Twitalyzer – Twitalyzer is a free tool to evaluate the activity of any Twitter user and report on dozens of useful measures of success in social media. In other words, Twitalyzer is the tool that gauges your presence and popularity in Twitter. Some interesting features would be your virtual influence, Links to URLs, the signal-to-noise ratio, your clout, generosity, your tendency to share good info and tweets with others by retweeting and other useful measures of success in social media. All you need to try out this is input your screen and hit the button “Twitalize!”

BlogPulse – This is an awesome tool for “buzz tracking”. BlogPulse Trend Search allows you to create graphs that visually track “buzz” over time for certain key words, phrases or links. Compare search terms/links in isolation, or use all three fields to compare search terms/links against others. Use the Trend search to create your own graphs that plot “buzz” about specific search terms (issues, people, companies, brands, sports, etc.) in the blogosphere. Choose from three different time parameters—one month, two months or six months. Be creative!

PostRank – PostRank originally known as AideRSS monitors and collects social engagement events correlated with online content in real-time across the web. PostRank gathers where and when stories generate comments, bookmarks, tweets, stumbles, and other forms of interaction from a host of social hubs. Publishers and people interested in their content use PostRank Data Services and Analytics to gauge influence and reach with audiences. It can do wonders for blogs/websites which are loaded with content.

Broadtracker – If you actively participate in forums then you would love this. BoardTracker.com, is an innovative forum search engine, message tracking and instant alerts system designed to provide relevant information quickly and efficiently while ensuring you never miss an important forum thread no matter where or when it is posted. Boardtracker brings the most targeted audience closer to the boards, by being a search engine only for boards and by supplying a categorized and highly effective searching and browsing experience to users. Create an account and get started.

Some of these Top 10 free social media tracking tools I came across. If you know of any more we’d love to hear about them. Meanwhile, you can subscribe to our RSS feeds so that you don’t miss out on any post and hey lets also meet up on Twitter.

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There is a new method of blogging recently taking the Internet by storm – micro-blogging. Instead of composing a few hundred words, busy people are putting their thoughts into 140 characters and letting the whole web know what they are up to at the moment. For ‘netizens who have adapted to the ADD (attention deficit disorder) reality of today’s wired world, these miniature “bloglets” meet their requirements perfectly.

Micro-blogging is also making inroads into Internet marketing and other e-commerce endeavors, as it has become one of the most popular ways to gather a huge following of prospective customers through micro-blogging tools like Twitter, Plurk, and Tumblr. Micro-blogging has come a long way from simple applications used as supplementary update platforms for users of social networking sites.

But what is the future of micro-blogging? Is it a momentary trend, or is it here to stay? Many people are of two minds. While most micro-blogging tools now allow transmission of pictures, graphics, and video, they don’t give followers the whole picture. They merely serve as teasers in a way.

Other people sing praises for the way these micro-blogging tools are increasingly being used to replace one of the most popular pastimes for singles on the web – online dating. It seems abbreviating the process has only made it more exciting. Added to the fact the using these tools are free, many micro-blogging fans are predicting that improved applications are on the way.

Whatever the future of micro-blogging brings, people who make use of it will ride its waves to the end.

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AdExcel is set to revolutionize the Internet advertising industry by introducing several innovative new features that will make Ads sociable with its proprietary Social Performance Advertising technology. With AdExcel, contextual and display advertisements are now enabled with comments and rating system, social recommendation, social media to provide useful insights (e.g. related tweets from Twitter) and thus allowing Ads to take on a life of its own. Advertisers and publishers alike can gain real-time feedback on the likability of users on the ads.

For Advertisers, the ability to receive instantaneous feedback from users will minimize the risk of advertising campaigns being a flop. Advertisers will be able to immediately tweak campaign keywords upon knowing that ads might not be popular with users, thereby minimizing potential losses. The ability to receive user feedbacks will ultimately result in a more effective advertising campaign thereby increasing conversion rates and most importantly, increasing return of investment. With this feature, advertisers will not run the risk of advertising campaigns being a failure without knowing the reasons behind it. In fact, AdExcel adds some behavioral features that allow ads to self-learn relevant interests and add smart tags which will improve the campaign effectiveness. Instead of splurging on expensive consultants and ad managers, advertisers can optimize their ads on AdExcel for free.

Besides that, AdExcel is also introducing Metamorphic Social Ads where advertisers need to create just one advertising campaign, and allow the system to put in place various ad formats. This simplified process will allow advertisers to diversify the ads across various formats in minimal time.

As for Publishers and Network Builders, AdExcel is now providing white label services for free what used to be a feature available only to big websites for a large fee – a Personal Ad Network. With this option, publishers have an affiliate option through the customizable AdExcel P ersonal Ad Network Platform to promote their advertising solutions, and gain revenue bonuses for every advertiser and publisher who signs up. With this, Publishers stand to take home a payout rate up to 90%.

A Publishers Social Network is also created for people with similar interests to come together and exchange opinions on various subjects. In addition, the exchanging of network links can help increase traffic in a publisher’s site.

AdExcel is now on Public Beta. In-line with the Public Beta launch, a free $5 Advertising Spending Bonus and $1 Sign-Up Bonus will be offered to every Advertiser and Publisher account being created respectively. Log on to www.AdExcel.com to experience the all new Social Ads

Screen Shots:

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Obviously, social networking is becoming more and more saturated. Evidence of this growing saturation is the declining number of new sign-ups on almost all social network sites.

The odd part is that more social media sites are going live almost every month so this contributes greatly to the declining number of new members on pioneering social networks. The future of social networking therefore is being closely examined by technology experts.Their are many questions like Will websites be the Social Networks of the future? or What is our personal saturation level for social media?

One of the biggest effects that may happen due to social networking saturation is the elimination of new players in the industry. Are we reaching the social media saturation point? this question popped up in my mind when i saw the spam invitations of so many websites in general public forums. New websites fetch the user emails and send them auto generated invitations to get more and more sign-ups. Pioneering and highly established social network sites have a large stable base of users so this is not their problem.For example if we talk about the Facebook then the majority of its users lies in the US but this social network is gradually shift over Asia with a scoop reach in India and near by country.On the other hand another popular social network like Orkut is massively popular in Brazil,Pakistan and in India. What the difference? The user interests are very fluctuating in nature and if we discuss it over specific area like India then we will find that users like celebrities,cricketers,musicians and others are now only on Facebook.Why not in Orkut ?

New players on the other hand are still struggling to reach even 1 million users. With slim user base, the only practical option for new social networking players is to drop out of the competition. Otherwise, they will remain in oblivion or will not be profitable enough which could force their owners to close shop. Established social networking sites meanwhile may experience a big drop in new sign-ups but this does not mean eventual demise for them. The most logical step for these social network sites to remain competitive is to provide more valuable applications that can be used by the enterprise.

Gone were the days when social networking was used primarily for entertainment and for growing personal online networks(a recent study also reveals that “Half Of Kiwi Teens Post Sensitive Info Online” ) . Today, businesses are using social networking as an important enterprise tool. These are the new power users of social networks and site owners should focus more on the needs and demands of their business users in order to survive.

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On internet social bookmarking brings link sharing experiences, when you like any websites you can bookmark it socially and share with your other friends.Their are many reasons why Content Strategy matters but if you talks about website traffic then their are many ways to increase the website traffic and social bookmarking plays a vital role in creating buzz in the chained social networks.If you read 20 easy ways to increase website traffic then you will get to know about some other hidden facts to boost the site traffic. Maximum social bookmarking site has features to organize your shared links greatly and as well social tagging it brings more friendly results. When you need to find your previous marked links, search on tags. That’s it.

Thousands of website pop-up over a night, just by getting high traffic from social bookmarking site. Even some site’s main target to get in top position by ranks or by vote,  in social bookmarking site. It’s recommending by social experts that, everyone should use social bookmarks and social bookmarking site are so search engine friendly. So, easily search crawl your site through social sites and when any search query done by user, the search engine might send the visitor to you and you’re just start to getting traffic.

In below, we are trying to sort out, a collection of social bookmarking services on web. Still, their is no way available thus you can ping to all social networks at the same time. You can social engage yourself manually and if the system is automated, you might be get spam more then better things. Normally, we only know some top rated social bookmarking sites such as, Digg, Delicious, Reddit, Stumbleupon — though lots of social bookmarking site exist on web.

1. Delicious
   
   Delicious introduced, one click bookmarking service. When you’re visiting or staying any site, you need to social share or wants to bookmarks, just do it by one click. It has plugins for browsers, when you’re installed, you will get options to do that and later on you can find your all bookmarked in once place. Make sure they you’re signup to their service, and it’s free.
2. Digg
   
   The world famous social bookmarking site and hundreds of social bookmarking site’s trying to compete with them. When you’re sharing links socially, make sure that your site has high traffic spikes resolving capability, sometimes it will down your site. You can be a free member and share your links and it will verify it and summit your contents. Other user can “dugg”, make comments and reports against your shared links. As well, it has web tools and working in third party web tools and lots of features and customization available.
3. Diigo
   
   Diggo is a powerful research tool and a knowledge sharing social community where you can share links socially. And it’s brings more spice on social bookmarks such as, you can create sticky notes, your tags will be visible on main page, other user can bookmark the same things, the amount of bookmarks, how many times your link has visited and in details stats available. So, socially boosting your site.
4. Faves
   
   One of the smart social bookmarking site. By one click “Fave It” you can share your links share with others. It’s providing social faves toolbar to do this. You can join and get lots people from different places. If you any favorite topics, you can follow your interest users and get updated what they are sharing socially.
5. Furl
   
   Furl is a social bookmarking site that makes it easy to save, share, and explore favorite web pages. Officially, Furl team says, “Furl is now part of Diigo. Go here for information on how to transfer your account @furl. In before I have experiences with furl and the previous furl was slick and smooth. We don’t know why the stopped and redirecting.
6. Ma.gnolia
   
   It was one of the greatest social bookmarking service but someone it goes down for being server cash and they lost all of their data and if you’re on of them, you can try recovery ma.gnolia methods.
7. My Web
   
   My Web social bookmarking site which is providing Yahoo Inc. To get acces, you need an yahoo email accounts and anytime you can bookmark and they have browser tools, then by one click you can access anywhere. As well, you can share with your friends or contact list. You can crate folder, add, edit, delete features are so great and easier navigation system.
8. Mister Wong
   Social networking site but at beggning they are feqeuntly mailing to the user, just like spamming through the email account.  It might be email marketing but should have some strategy. Now they are social bookmarking service. But, they says “Mister Wong helps you save all of your favorite websites to your personal account, so you have access to them online, no matter where you are.” The site is so growing and getting high traffic and the main their main focus on social bookmarking service for free.
9. Mixx
   Mixx blending your web experiences and you will get most interesting topics which is sharing by the mixx users. By categorizing, a user can get specific information from mixx. Mixx has news, business, entertainment, sports, life, tech, and so on pages – just click on grab what’s happening today. Also, you can submit your contents and have to self the most relevant catagory for the visibility on mixx’s main page. d
10. MSDN (Microsoft Developer Network)
    
    Another one social bookmarking site which is run by Microsoft. It’s specially for Microsoft developer networks. Socially the developers sharing updates through MSDN. You can get updates of web development, windows development, office development, tools, languages development and so on. d
11. Newsvine
    
    Newsvine doing two things, social bookmarking and casting user generated news . When you’re signup to their service, you have options to social bookmarking service for free and from anywhere you share your contents and that will be visible in main page on basis of your category selection.
12. Oneview
    
    Totally user based social bookmarking service and I found on subtitle “human powered search”. It has similarity with delicious and you can get free acount and start using this free social bookmarking service.
13. Propeller
    
    Fatest, friendly growing social bookmarking service and has great similiartiy with Digg and like as Digg you can “Drop It” or “Prop It”. You can read, share, discuss, catagories selection, to search information and to track any specific events by rss feed.
14. Reddit
    
    What’s Hot? Socially which news it hot today, you can grab that through reddit social bookmarking site. It’s inside 1K in rank and whenever you wants, you can share links with others. You can get free accounts and submit your contents free too and lots of catagory  it has and slick design driven your steps so smoothly.
15. Simpy
    
    Slick, smooth social bookmarking site, it says “Simpy is a social bookmarking service that lets you save, tag, search and share your bookmarks, notes, groups and more.”. It they said, you will more then that. It’s simple but working so great and I like it too much and specially page loading time is less then any other social site.
16. StumbleUpon
    
    After the Digg social bookmarking site, we can say it’s in second position. Stumbleupon one of the top rated social bookmarking site and it has group features too. You can get a free account and web browser tools or extensions for free. By one click, you can bookmark any websites. When you’re bookmarked, it will show your bookmark show cases and make it public or private. People can make comments or ping you. Also you will get profile options and grow your networks and you might receive traffic spikes from it.
17. Stumpedia
    
    Another one social networks, which is totally real time. When you’re bookmarked, it will be visible for few seconds to the main page. It says, “a social search engine that relies on human participation to index, organize, and review the world wide web.”
18. TechNet (Microsoft TechNet)
    Microsoft has social bookmaking service for IT Professionals and so resourceful information gathering everyday and totally user generated. Choose categories and start to tracking what people sharing and as well you can do the same things but you have become a subscribers.
19. Balatarin
    
    A web community and social bookmarking service based on Persian. It’s registration is free and any user can share their links and usually other user can votes too and the working flow has similarity with reddit, digg, newsvine and delicious.
20. BookmarkSync
    
    Like as other social bookmarking site, it’s working bit differently. It has auto synchronization and that will access user public bookmarks and it actually has small desktop client, which working in Cross platform and after the installation it will stay in system tray and will monitor your bookmarks.
21. Connotea
    The main audience of this social bookmarking site, who has involvement with scientific research types work. A user can share his scientific information’s share through this social sites and even it can be academic papers, thesis, specific development tools. So, specifically it’s a great place to see “what scientist are doing”
22. CiteULike
    
    When you’re sharing information, you can organize or discover other information too in this networks. It has some good features, such as save and organize, share as references, easy access from any computer, one click share, easy to use and much more things.
23. Buzzup
    
    Buzzup, is another social bookmarking service that allows its users to submit an article/news/blog-post/stories that will be reviewed by all and will be promoted, based on popularity, to the main page.Just like other social service you can buzzup your post via different addons tools like twitter.The main difference in Buzzup from other service is the features like when a user submits a news article it will be placed in the “unpublished” area until it gains sufficient votes to be promoted to the main page.

Social Bookmarking is useful only when you are using it effectively rather than spamming the network.No doubt people will hate you if you flood you friends with your links rather than providing the quality contents.Always mind that your main motive should be “quality” and ask a simple question to yourself “Do you really like the links,you are sharing with your friends?”.Last but not least always analyze the traffic logs to check the effectiveness of social bookmarking on the traffic of your website.This will slowly slowly guide and teach you about the behavior of the network on the nature of the contents.

Note:If you have any other tips regarding social bookmarking or website traffic then feel free to share them here.

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• Hi5

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As fast as you make communication as much as your grow up, it can be personally or in the business environment. Like that way, social networks trying to changing the web experiences and competing each others. Last year, suddenly Facebook crossed Myspace in rank and just like Google, now people at least has once account in facebook. Just because of facebook introduced facebook applications, that was different and engaging millions of developers and millions of user in the same time.

Facebook has web based chatting system or IM and today hi5 also enabled instant chatting with your hi5 networks friends. Without installing any files — whatever you wants, communicate with your friends and share your messages instantly.

Lead software architect of Hi5, Charles Ying says, “by far the most requested features” from the hi5 networkers and now it’s working smooth and checkout.

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On the present web trends, top ranked website’s start to making competition with web based real time functionality which brings better attention to the users. A user when start to getting real time information “what actually some else deserving” and it’s ready just in front of computer screen? How much will you be happy? What you’re looking it just reached just one second ago? But, It’s not possible built-in with every web apps “real time” functions but possibly people accepting nowadays to connected or get updated just in real time on web 2.0.

01. Friendfeed

Friendfeed streams your friends activities and your real time activities. You can share your activities  in real time with your other friends and we know friendfeed no more in beta version. Even, comments will be visible in real time. When any events happens or changes on your tracks, it will show you the changes in real time.

02. SkyGrid

This site streaming system is great and of course in real time. It gathering millions of articles from online in real time and showing business news, blogs, information and so on in real time. It also gathering information from trusted sources.

03. Delicious Spy

It’s not a spyware but it’s will track what people saving to their accounts in real time — just like a web based spy. From that apps, you can share the links to your delicious, digg or reddit social networks and save it whenever you wants.

04. Twazzup

If you’re user of twitter search engine, if you try twazzup real time search engine, you will leave the official search engine. Twazzup is smooth, faster and giving real time information.

05. TwiPick

A real time images search engine and getting results from twitter and twitpic and will show the real time saved pictures to your screen. You can search by keywords and show the number of re-tweets on top of the pictures. Service is mind blowing and like it, use it and enjoy.

06. Blip.fm

This website introducing real time tracking system in music web. When your friends published a music, in real time you will get the updates or it maybe the entire blip community. As well, listen free streaming music on internet world.

07. Monitter

Personal twitter monitor? What does it? You set the keywords “what you want to track, what people saying about the keywords” and start keep track information about the keywords. No matter where you are, who you’re, but it’s really great to track what people saying about your business. Is that sucks or works?

08. Zemanta

Zemanta it has real time functions, usually people don’t use it. When you’re blogger and Gmail platform you can get relevant links & photos while you’re typing inside blog posts area or email area. Excellent usability and drag&drop the images to your messages area and also you can leave the

09. Twitzap

Twitzap will monitor twitter in real time for you and we have already discussed about it at. TwitZap’s site is updated automatically and in real time, at the speed you choose with the little bar in the upper left corner. Turn the knob all the way left, and the updates will be paused. This is a nice improvement from Twitter’s standard page which has to be updated manually.

10. Chartbeat

If you want to track your websites real time traffic, downtime alerts, spikes in traffic, you can try chartbeat. Also it tracking arbitrary search terms in twitter and as well monitor your websites name, url and anything you should know anything else you should know about your website in real time.

11. EtherPad

You’re making any projects and working for that projects more then 4 friends. When any of your friends updates any data or brings changes to the projects file, automatically four of your friends will see the changes in real time. How useful it is? It’s so productive and even you can use to manage your office and give instructions to others in real time though you’re not in present or ask questions and get real time answers and keep on work.

However, if you have any more service which is proving real time data, let us know and we always appreciates your comments.

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International Business Machines Corporation (IMB) world’s largest leading company introducing social networks for the experts, efficient people. If you you’re looking professional social networks where you will get world’s top expertise, most efficient, productive workers and want to connect with them, communicate with them, share expertise, share other social networks — you should try MyDeveloperWorks.

If you want you can group networks in between of your collages in mydeveloperworks and even you can search any expert persons by inputing your desired things and get connect with that personal instantly. “The functions of the site are remarkably task-focused. IBM’s demo video sets a stage of goal-oriented techies seeking a specific knowledge or skill set and using My developerWorks’ groups, discussion threads, and profiles to determine who has experience or expertise in a particular field” — says Jolie.

Rww received emails rom IBM and IBM says, “IBM’s goal with My developerWorks is to connect the global community of software developers and make it easier for them to create new technologies based on open standards such as Java, Linux and XML. With $4 trillion in global economic stimulus investments on the way for projects such as healthcare modernization, smart grids, and public infrastructure improvements – all of it technology-driven – IBM wants to give developers a seat at the table and help them build skills in hot technology areas including analytic’s, clean tech, and cloud computing.”

The question is what will happen if millions of expert software developer start to sharing information in between of them or with the whole world, sharing the compiling data, building teams, refining works and so on?

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Facebook brings adobe air based desktop client which makes more faster connections with your friends and get instant updates just in your desktop. All actions will me in real time, or stream or easy to share information with others — just from your desktop. And from today the stream features opened outside of the facebook.com

“When you want to stay updated with your friends and other connections on Facebook, you can log into your home page to see a running timeline, or stream, of the information they’re sharing. The more they share, the more you see in the stream and the more you learn about your connections. Starting today, you have the option to access that same stream outside of Facebook.com.

Now, you’ll be able to view your stream and publish information into it from places you never could before — like your desktop computer or your mobile phone. Your stream will appear just as it does on Facebook.com and maintain the same privacy settings. We believe that the ability to see more and more of what is happening around you will lead to greater openness and transparency” — Justin explains.

By installing Facebook Desktop for Adobe AIR,(download adobe air before to install) you have to give the permission to the apps for the access to your facebook account, details instructions are given by official blog site.

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Google nowadays centralizing mainly on socializing. Already they have socialized elements of Youtube, Picasa, Google Maps but they has lack of profiles features which has visible in different well known search engine, just like as Facebook Profiles. In this situations to solving that problem, Google Profiles — which wasn’t useful but Google going to make it social, more clear, bit easier and faster to find anyone socially and making easier connections.

Right now, you have a options to use vanity URLS for your profile pages and you may change it for the first time and as well you have by default one profiles too. That means rather than having a page located at http://www.google.com/s2/profiles/3223lkn23lkn or some nonsense, it now can reside at http://www.google.com/profiles/YOURGMAILNAME. If you have a account in Gmail or Picasa you may already have account based on user name.

Google actually trying to make it social profile files which is available in Google engine and you can setup all of your social profiles accounts and easily people can get connected via google profiles. On the other hand, Facebook.com’s Vanity URL which is looks like http://facebook.com/profile=02938042039840  — now compare of Google it’s not good fit or impossible to remember where as Google Profile brings easier and customizable features and we know Google always going the smart things.

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Twitzap an web based twitter clients which is neat and clean, faster and better then twitter — specially when twitter is slower. Twitzap has search channels which brings the main differentiation in between of other twitter apps. Click on your username from the menu on right hand side and and start quicker search there. Twitzap which is automated and giving real time results. You can search this terms, “social media, web 2.0 and add them in the menu area.

TwitZap’s site is updated automatically and in real time, at the speed you choose with the little bar in the upper left corner. Turn the knob all the way left, and the updates will be paused. This is a nice improvement from Twitter’s standard page which has to be updated manually. Although still in beta (what isn’t these days), TwitZap offers a nice blend of features which just might make it worth your while. On the other hand, advanced clients like Tweetdeck (TweetDeck reviews) offer a lot more functionality, so users who are already used to them might prefer to wait till their favorite client adds these features. But, if you’re using the standard Twitter interface and want some improvements without switching to a desktop client, TwitZap is a solid choice — Mashabel says. It’s really awesome web applications and brings more faster twitting expernces.

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