First everyone should understand that personal branding is just not a buzz word or a way for self-promotion today. It is process by which we can market ourselves to other and this can be done not only by famous celebrities, but also by every individual online. In other words, your personal brand is who you are, what you do, and your leading quality in the eyes of your ideal target market. Through social networks or social media you can get in touch with tons of people and this network will help you build your brand. Today there are ton of social media tools available to help you achieve incredible heights in no time and each one should understand the process to master it. With that in mind, honeytechblog today shares Top 10 Things To Do To Master Personal Branding to achieve your desirable success.

1. Select Niche

Personal brand in nutshell, is nothing but who you are and so it becomes important for you to select a niche for your persona. To separate yourself from the rest of the crowd, create your own niche that increases your visibility and preserve your reputation. Your selected niche should involve the application of one’s name to various products. For example, celebrity real-estate mogul Donald Trump uses his last name extensively on his buildings and on the products he endorses (e.g., Trump Steaks). When branding yourself bear in mind that you must create a strong and reliable brand.

2. Identify Your Positives

Never be weak at your mission, you need to build up goals that can be achieved in a particular time. And for that you need to identify your positives and forget what is negative. Set up you goals and write down your mission statement along with a development plan on how to go about. Your statement must tell everyone what you do and who you serve. Note down some inborn skills that match up to your personal mission. Perfect, cultivate and grow these talents to move ahead.

3. Be Precise and Clear

It is obvious that you want all the business you can possibly get your hands on but that is not how to grow a strong and reliable for long time. You need to specialize. You cannot certainly be all things to all people. You must be precise and clear about that one particular niche that will serve your audience neatly. Don’t run behind ten different things and lose your precious clients. Accept the fact, if you might be good at one particular thing and perform that well, so that you never miss any opportunity to grab your audience. It is ok to be narrowed down than to be dumped.

4. Establish Yourself In Chosen Niche

The key to productively branding yourself and doing it successfully is to first establish yourself as an expert in your chosen field. Once you have done that concentrate on who you are and what you stand for within your selected niche. Your next step will be getting the word out through a variety of social media channels that are viewed by the people most likely to be interested in your message.

5. Let People Locate You Easily

Now that you established in your niche, you should allow people to locate you easily. Create social profiles at Twitter, Facebook, Linkedin, blogs and more, so that you are spread all over, so audience can locate you easily. But make sure you maintain your social profiles, otherwise your whole brand can go for a toss. Use business cards and email letters to strength your brand identity. Highlight your personal brand message with professional marketing communications tools. Every email message gives you a direct chance to connect your personal brand with a new company or individual.

6. Build Your Reputation

Building strong reputation is the most important thing you could do to maintain your brand. Create your own personal branding website with your domain name, so that when web surfers and other employers search your name, they get information about your career history, personal information and educations qualifications. Build a solid personal brand with online activities which will further promote your personal mission and emphasize your career success optimistically.

7. Explore Your Audience

Audience is what we need the most to build up personal brands, they are the people that would pay attention to your work and also spread the good work around. So if you trying yourself to wrong hands, and then certainly it will be a waste of time. You must locate what consumers and companies will be interested in what you have to offer. Your audience should be your niche group of people and you must try by all means to give them as much value as you can sooner or later.

8. Locate Your Competitor

This field today is too competitive to rest on your laurels. You should make sure that your name remains in consumers mind when they need you, may be in next six month or later. You cannot assume that they would remain your loyal buyers if you fail to keep your relationship current with them and your competitors will grab your buyer. So locate who is your competitor and stay ahead of them without trying to break their status.

9. Monitor Your Brand

A personal brand is just like an exotic sports car, where you cannot afford to let it run at top speed without any maintenance. If you do so, it would burn itself up. Likewise, in personal branding you got to regularly monitor your brand to keep it relevant, alert, emotionally connected with audience and to be different from the competitor. It is all about seizing every opportunity to meet someone new and maintain the pace with it.

10. Content Is Still The King

People enjoy reading fresh and relevant content, which is unique or in some way special to them. So to do this, you should customize your pitch to fit their preferences. Using social media – Twitter, Facebook or Social bookmarking sites, you can spread your information online and make connection with like-minded people. Write articles and blogs that can augment audience’s knowledge about your brand in the industry.

Of course the most important factor here is trust! You must build trust with your audience, just think about service provider in your own life – be it your manager, your hair stylist or your account – all get your business because they carry good relationship with you, and that counts in so far as the service they provide. Try building personal rapport with the things you and your audience have in common. Bottom line is trust; your consumer/buyer must trust you emphatically!
Follow me on Twitter and Facebook for more updates and queries.

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Here is the code that i used

[cc lang="php"]

[/cc]

How to customize

1. Change the username
// Your twitter username.
$username = "honeytech";
2. Change the display image
background:url (http://media.honeytechblog.com/s1/images/avatar.gif)

Having any problem

Ping me @honeytech

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that its groundbreaking iWork® productivity apps, Keynote®, Pages® and Numbers®, are now available for iPhone® and iPod touch®, as well as iPad®. Created for the Mac® and then completely redesigned for iOS and Apple’s revolutionary Multi-Touch™ interface, Keynote, Pages and Numbers allow you to create and share stunning presentations, beautifully formatted documents and powerful spreadsheets on the go. iWork apps are available on the App Store™ for $9.99 each to new users and as a free update for existing iWork for iPad customers’

That said, the announcement did not reveal most of the interesting details of the application itself and what the latest version will have different and the kind of features it will bring to the table. Since the Apple announcement, a lot of speculation has been doing the rounds about the features.

Reports suggest that Twitter’s photo-sharing service announcement is a huge part of the Apple feature. This means that as you have been able to share videos on YouTube, you will be able to share images to Twitter as well. This needless to say will be a big hit for Twitter users, cause they will be finally able to share pictures on Twitter. Additionally, it seems like Apple will aim to make this transition as easy as possible for its users.

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01. TinySong

This is the simplest tool that allows you to share music on Twitter without any sign-up process. All you have to do is to enter song name and search it. After getting your favorite song you get a unique URL that you can share it on Twitter or with any of your friends.

02. Twt.fm

Twt.fm is a free tool which helps you to share music for free. To get started, you have to authenticate your Twitter account and after authenticating your Twitter account you are allowed to search song. One thing i like about this website is that you can check out the preview of the song and you will get the URL of the song which you can tweet and share with your friends. By using this website you can also add direct links to MP3, YouTube videos and in addition to this you can tweet your song directly using Twt.fm URL shortner.

03. Twiturm

This website allows you to share music created by you. All you have to do is to upload the music in MP3 format and after it you can share it with your friends using Twiturm. Besides Twitter you can also share the music to Facebook, MySpace, Google Buzz and some other social networks or you can embed the music on your website.

04. Song.ly

Song.ly is easy-to-use service which offers you to search songs by artists. The homepage consists of search box which allows you to enter a link to audio file. In addition to this you can also listen song for free with the feature that you can post it to Twitter. Song.ly allows you to reply or retweet the latest shared songs via Songs.ly.

05. Blip.fm

Blip is no doubt one of the good service that allows you to share music. To get started with Blip you have to sign up and after it you are allowed to share song on Twitter. You can also send your favorite music on Facebook, Friendfeed, Tumblr, LiveJournal, Audioscrobbler and Ping.fm.

06. The Hype Machine

You have to sign-up for new account and after it you can share songs on Twitter and last.fm directly. By using this you can also sync your favorite music with last.fm.

07. TheSixtyOne

You have to create a new TheSixtyOne account or you can log-in using your Facebook account. After it you are allowed to listen music by genres, such as top, hot, moods, etc. One thing i like about this is that you can also search the music by songs, artists or listeners.

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One thing I do not like about this website, is that it is a invitation only applications. As soon as you get invitation, all you have to do is to sign-in using your Twitter account and get started with uploading files. This website offers you 1GB storage space for storing files.

TwileShare is a great app for Twitter which combines power of social networking with Filesharing and easly share files with your friends.

Link for TwileShare

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Snap Bird is an app for Twitter which offer user to perform advanced search in Twitter because it offer search results older than 10 days. It is simple to use and you can easily started with by authenticating your Twitter account with this app, once you have authenticated your account, this app access your Twitter account and you can easily search Twitter in no time.

By using this app, you can search someone’s timeline, someone’s favorite, your friend’s tweets, tweets mentioning you, sent and received direct messages in addition to this you can also specify person for which you want to perform the search.

Snap Bird is a great tool only if you want to get better search result on Twitter and it also display results which can also be permalinked just as you perform search in Google.

Check out Snap Bird for Twitter and share your feedback with us in comment section!

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One of the feature I like about SharedMinds is that when you click on any link, it open website within preview pane itself, means there is no need of browser. SharedMinds offer you to tweet easily, reply to tweet in no time and many other features.

ShareMinds is a great tool and if you have not try it yet, give it a try and share your feedback with us in comment section.

Download Link for SharedMinds

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I was curious to know about Profile Spy so i used one fake account of twitter and try to use this app for measuring the results of the infection. {Yes, i have created one fake account for testing }

Infected tweet from espncricinfo

Catch: Only 53 people visited the @espncricinfo profile having 87,560 followers? Move into the next screenshot of fake account.

Infected tweet from a dummy account @jessy_spurs

Catch: 32 people visited the profile having 14 followers?

Conclusion

So 53 people visited @espncricinfo having 87,560 followers and 32 people visited @jessy_spurs having 14+ followers, its completely a Spam! Move on Guys!

Don’t allow this app with your twitter credentials

In our last post we warn you about Facebook chat infection and Facebook video infection but its seems that Twitter is gaining the lead.

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Some of the features of trill are as follows

• Posting Tweets
• In Line replies, Re-Tweeting .
• Monitoring Twitter Time Line, replies & mention user gets on Twitter.
• Inline Photo Viewing .
• Monitoring Trends.
• Browsing links posted in tweets.
• Searching the TAGS posted in Tweets
• Search and Saved Search Agent
• Profile view.
• O Auth Support
• Intuitive User Interface.

Screenshot of Trill on Nokia Devices

Trill twitter client for Noika N8

On Noika N95

On Noika E63

How to download Trill

You can download the trill from nokia ovi store

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The third edition of Oxford English Dictionary, which was initially released in 1998 has come up with 2,000 new words, many of which are motivated by web industry and its communities. That is how words like Tweetup (Generally referred to meeting people you know from on Twitter)– organized via Twitter has been added to Oxford Dictionary of English. Other word inspired by web, or technology today is “Paywall” (means restricting content on a website or subscriber) has also been added.

The vuvuzela, the horn instrument which became the sound of the 2010 FIFA World Cup in South Africa, has won an entry in the latest edition of the Oxford English Dictionary. The credit crunch has also contributed a number of words, including “overleveraged”, meaning having too much debt, and “quantitative easing”, meaning when the central bank introduces new money into the financial system.

The rise of “social media” has also been duly charted by the dictionary, with the term itself making an appearance, along with “defriend”, meaning to remove a contact on a social networking site. On the fun part it also included terms such as “chillax” – to chill or calm down and relax – and “bromance”, a close but non-sexual relationship between two men.

Other words include:

Buzzkill: a person or thing that has a depressing or dispiriting effect
Cheeseball: lacking taste, style or originality
Frenemy: a person with whom one is friendly despite a fundamental dislike or rivalry
Interweb: the internet
Wardrobe malfunction: an instance of a person accidentally exposing an intimate part of their body as a result of an article of clothing slipping out of position.

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The super-excellent micro-blogging platform Twitter is making lot of hires to support its advertising model. Adding up this Twitter this week announced that it is making two new hires that should prove essential to its fledgling, ad-based business model — people to sell the ads.

According to Advertising Age, Twitter has hired Dan Coughlin, the former director of media sales at Facebook for the post of director of ad sales for East. Amanda Levy, who was the first ad-sales person at well-known site Yelp, for the post of sales director in Western region. These two major hires have been made to expand Twitter’s ad offering which is called as Promoted Suite.

“We’re putting together a top-flight sales team as we begin to open our Promoted Suite of products to more companies,” said Dick Costolo, Twitter’s chief operating officer, in an emailed statement.

Twitter started rolling out its ads service earlier this year, with Promoted Tweets and later Promoted Trends. Twitter began rolling out its promoted products earlier this year, with Promoted Tweets and later Promoted Trends. These products let advertisers to pay for tweets they choose to show up at the top of search results, or for topics to show up as trending. All of these include little logos indicating that they are advertisements.

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Requirements and Steps

Step 1. You need to create and upload a custom image together with your avatar (You can design whatever you want).The dimension used in my sidebar is 80x66px. Example url http://media.honeytechblog.com/s1/images/avatar.gif.

Step 2.Customize the width and style as per your requirements.

Step 3.You need to change the username with your twitter handle. Right now its honeytech.

Step 4. Place the below script in sidebar or you can also place the script into wordpress widgets. You need to have Exec-PHP plugin if you are placing php code in posts, pages and text widgets.

Working Php Code

<h2> Follow @honeytech On Twitter</h2>
<div style="width:340px">
<div style="float:left; font-family:Myriad Pro,arial; font-size:14px;
padding:5px 0px 0px 81px; min-height:60px;
background:url(http://media.honeytechblog.com/s1/images/avatar.gif) no-repeat;">
<?php
// Your twitter username.
$username = "honeytech";
// Prefix - some text you want displayed before your latest tweet.
// (HTML is OK, but be sure to escape quotes with backslashes: for example href=\"link.html\")
$prefix = "";
// Suffix - some text you want display after your latest tweet. (Same rules as the prefix.)
$suffix = "";
$feed = "http://search.twitter.com/search.atom?q=from:" . $username . "&rpp=1";
function parse_feed($feed) {
$stepOne = explode("<content type=\"html\">", $feed);
$stepTwo = explode("</content>", $stepOne[1]);
$tweet = $stepTwo[0];
$tweet = str_replace("&apos;", "'", $tweet);
$tweet = str_replace("&lt;", "<", $tweet);
$tweet = str_replace("&gt;", ">", $tweet);
$tweet = str_replace("&amp;quot;", "&quot;", $tweet);
$tweet = str_replace("&amp;lt", "<", $tweet);
$tweet = str_replace("&amp;gt", ">", $tweet);
$tweet = str_replace("&quot;", "\"", $tweet);
return $tweet;
}
$twitterFeed = file_get_contents($feed);
echo stripslashes($prefix) . parse_feed($twitterFeed) . stripslashes($suffix);
?>
</div>

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Re-Tweet, what’s that?

It’s the kinda message tweeted or generally posted on the twitter (which is our micro blogging service), that duplicates certain info that’s been posted by another micro-blogger, hence the individual posting the already tweeted info over again can be tagged a Re-tweeter.

Usually something spoken over by many people, at times triggers to be a factual act of things that is happening around you. Yet another product that survives on this principle of repetitive or recurrent information is RE-TWEET. Posting over an already tweeted info over and over is simply the RE-TWEET. The video below clearly explains how to re-tweet on Twitter

What prompts someone to be Re-TWEETER?

Usually, Re-tweet has become a common form of spreading the information across the over-laid social online groups. But the reason of motivation for a re-tweetist is just that, any News with a bit of personnel touch spices up the news further beyond the sensation the news itself has managed to gain. Sure, Repetition hammers the nail further in the skull, the same hangs over to the Re-Tweet too.

How to spot a Re-Tweet?

You can find several form of re-tweet’s across the board, a few of them will use the form “re-tweet @username”, or “via @username”, positioning it either before or after the     re-tweeted discussion.

Easy to-do steps to start-up with functional Re-tweet:

1. Quick start your life as a twitter bee at Twitter.com
2. Spot the tweet that interests you, because it’s required for you to follow some users to start off with.
3. Copy the text of the info or the Tweet that interested you, ensure you willfully grab the attention of the user from whom you just grabbed your info for re-Tweet.
4. Then wriggle back to your homepage, and post it within the big Text box positioned at the top. Like “re-tweet @username”, where “Username” is the user you copied your info for Re-Tweet.
5. Click Submit, and call yourself a proud “Re-tweeter”.

So what are you waiting for, follow us on Twitter and start re-tweeting!

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We also know some companies that have made excellent use of social media to establish themselves. If you are selling products/services or just publishing content for ad revenue, social media marketing is an effective method that would make your site profitable over time. So the important factor here is to know why any company would need to incorporate social media into their ideas and strategies. Once that is clear your quantifying gains become a much simpler task. Let’s now have a look at some of the reasons why a company might use social media and how the approach is different:

10 Ways Social Media Can Help Your Business

1. Powerful Recommendation

Anybody rather than buying from a company who is faceless would prefer going by some recommendation. Yes, of course even in our daily life we believe to purchase in what is been recommended to us. As we know that influencers play a vital role in buying process, one way you can reach your audience is with Social Media. Once you are popular and trusted there, your brand will automatically be suggested to other connected links. Understand it is not about pushing your message, but putting forward a positive image always, building trust and value, and attracting the right clients to you like a magnet.

2. Shaping Relationships

There are ways you can be social without social media , but the initial goal behind networking online is to build relationships that can be the most effective way towards successful business. You can look at bloggers who are making the best use of it by the RSS feed reader, where one can read the post as soon as published on the blog they admire, which can further be commented on. But through Social media – especially Twitter and Facebook, you can have direct conversation with many bloggers and audiences to shape your relations further in also about 140 characters. That’s the power of social networking for business.

3. Cost Effective Method

A wide-ranging Social Media Marketing (SMM) strategy could certainty provide a full or at least partial replacement to traditional advertising at fraction of costs when compared. Social media, which tends to have lower costs than other forms of marketing could be beyond doubt cost effective for those required to get customers spreading and sharing messages. Then again, marketers should be careful, because doing it in a wrong way would result in more work, and at times, brand backlash.

4. Direct Conversation

Conversation is the most important part in any kind of business and Social Media is a source that let you to have direct conversation with your customers. One way it will help you is by providing the products and services they desire and secondly you can get their feedback and ideas to improve further. And these days as social media is more about demographic so marketers are more viable to get new target audience, or new people to do business with. Chrisbrogan writer of Trust Agent shares 50 ways marketers can use social media to improve marketing.

5. High Traffic and Links

By using Social Media methods you can bring high traffic to your site. They are of two kinds one is primary traffic where you get direct visitors from social networking sites and then we have secondary traffic, which is actually indirect referral traffic from websites which is linked to and send you visitors. By becoming popular on top social bookmarking sites can boost your site traffic visibly and bring you large number of links, sometimes may not even be relevant, yet useful.

6. Chance To Improve

With Social Media sites you have the biggest market research company at your finger tips. Can there be a better way to improve your offering than by getting direct feedback from your consumers? Obviously not, because with valuable feedback from the customers you have a chance to improve your product and services carving their needs. But be careful while working on their wants, it could be difficult to filter out pointer and work on the valuable ones.

7. Enhance Brand Exposure and Loyalty

Social Media is the quickest way to enhance personal branding, which also makes it easy to track social media buzz around your brand and monitor it. You have higher exposure to your brand with online networking, and with spread you can gather hundreds if not thousands of prospect, and among them at least one web 2.0 company will become a loyal customer for your ongoing annual revenue. Don’t forget to take personal care of your customers, even by adding online events and responding to your users can build loyalty.

8. Time Saving Element

It is always said that everything on Social Network is quick and that holds true for any kind of business too. SMM is unquestionably cost effective from monetary point of view, because it actually does not cost anything and it is also effective from time perspective when compare to traditional marketing methods. All that a business owners need to do is their homework and to make sure they are spending their time in the top social sites in their particular industry niche and their specific business requirements.

9. Get Connected To Your Peers

Social Media again gives you a quick chance to get connected to your peers when required. For example, a web designers, developer and programmer can get help for any related issues just by a tweet message on twitter or status update on Facebook. You can always count on Social Networks for help on any particular issues at the same time you can offer help when required by your peers. While it might take time to get connected to people on other sources, social media work like cream!

10. Obvious ROI

It goes without saying that if you focus on your audiences, customers and add value to their lives, you will surely attract followers. They will soon become your fan and start trusting your brand, which in turn gets you more leads. So all you need to do after that is to measure your Social Media ROI.

It’s Your Turn

So let us know, which of the social media sites you love? How do you use it for your business and how does that help? What’s your strategy and idea? Share and help us grow via comment!

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Top 10 social media sites: Orkut, Facebook, Twitter, Flickr, Hi5, My Space, Xanga, Linkedin, Blogger & WordPress.

Listed below are the 10 best social media case studies.

1. Coca-Cola

Coco-Cola social media case study is one of the best examples available out there.  The company was also named by Slate’s The Big Money as the brand “making the best use of Facebook,” and their well-publicized Expedition 206 campaign is billed as the company’s largest social media project ever. Coco-Cola has used several ways such as blogging, sharing photos/videos, tweets, social media apps to promote their brand and achieves huge success.

2. X-Men

During the movie release of the X-Men-3, “Last Stand”, it used the social networking site to promote itself. It added that all the users who will add the X-Men profile as a peer can use certain exclusive functionality. As a result of this media plan, almost 3 million members of the myspace.com community added X-Men as peer in just 1 month. The movie got a huge opening and it became the fourth-biggest movie in box office history.

3. British Airways

The airways launched the program Open skies.  This program used social media and community marketing to promote itself.  It created a corporate blog to influence the globe trotters. Managing Director Dale Moss even shared a blog with the common people so that they get to know about OpenSkies development. Then he discussed about the meal service and showed people the cabin classes.

4. Dell

Dell is usually known for its cost-effective methods that it uses and so it jumped in social media to reach people. Back in December, Dell reported that offers from its Dell Outlet Twitter account has booked more than $3 million in revenue attributable to its Twitter posts. It might sound like a small percentage for a company that books $16B in revenue annually–but a nice number however, especially in a dreary economy.

5. SAP

This third largest software company in the world faced a challenge in the year 2002. It wanted to become a platform company using NetWeaver. The company had to open its platform and allow the other developers to use the platform in order to solve their business problems. The company had to interact with several developers across the globe. As a result of which, the company gained global collaboration and adoption of new SAP products increased.

6. SeaWorld

The main aim of the Journey to Atlantis social media program was to develop contact with the coaster community and bring about alertness regarding Journey to Atlantis. Influential people said that social media will give a chance for SeaWorld to make inroads.  So, 22 coaster enthusiast blogs and forums were recognized during its beginning period.

7. British Telecom

Corporate intranets use social media tools to promote their interests.  Unlike other companies, BT has completed web liberalization project. The company wanted all its employees to excess social media sites. According to the company, these networking sites, gives a chance to change the way our employees relate with one another, with the customers, partners and also with the suppliers.

8. Starbucks

Mystarbucks.com got to know about the company and their customers through various social sites. They also used social media in order to promote their ideas. Moreover, the company has forums where the customers can directly interact with Starbucks representatives.

9. HP

HP social media case study is another good example, HP social media managers engaged experts who work daily with customers to develop relevant marketing content grounded in true client need and real-life business issues. By combining podcasting with blogging and traditional tech-media syndication, HP now validates its messaging via an extensive buyer audience review process that yields vetted, relevant content that HP marketing can deploy in its ongoing sales and marketing efforts.

10. StackSafe

Marketing professionals use social Computing technology in order to startup a community conversation platform. It resulted in better understanding between the company and its customers.

It is really interesting to know how corporate have used social media in various ways to promote their products, services and ideas. You can also have a look at Mashable’s interesting list of 35 corporate social media case study. And you can share any of other inspiring social media case studies via comment. Meanwhile, follow us on Twitter and add us on Facebook for better interaction!

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