Tata DOCOMO announced the launch of a unique VAS service called Video News Alert, a first of its kind service that will give breaking news alert in video clip format. The video news alert can be streamed, viewed and downloaded by both 2G & 3G subscribers onto their mobile phones. For offering this service, Tata DOCOMO has inked an exclusive partnership with Network 18, India’s largest network of news channels.
Tata DOCOMO ‘Video News Alert’ service allows subscribers to stream and download video clips or search and view news stories. Using the service, subscribers can express their liking for a story, share their opinion on a story, participate in polls and do much more to voice his feelings / concerns.
“Video News Alert service is a push service via SMS where our subscribers will be informed on all current events. What’s enticing is the ability to get news in video format as it allows customers to watch the news clip and world happenings on the move! Tata DOCOMO has always been on the forefront of offering services that are relevant and affordable. We are pleased to partner with Network 18, our content aggregators for this initiative, said Mr. GurinderSingh Sandhu, Head Marketing, Tata Teleservices Limited.
Customers can avail of this service by simply sending SMS- ‘VIDEO NEWS’ to 53333, following which a subscription confirmation SMS along with a link to access video news will be sent. Subscribers will then receive 3 video alerts per day. The charges for data access are 10p/10kb and there are no subscription charges to use this service. To de-activate the Video News Service, customers can dial 155223 or sms STOP videonews to 155223.