Besides gaining top traffic rank in alexa and popular as it may seem but Yahoo still has its own set of mistakes.The Yahoo website is cluttered with so many bits and pieces. This is not appealing to many people so they look for other search engine like Google.Moreover Here is a list of top 10 mistakes of Yahoo.
- Microsoft deal controversy :They are too arrogant. They turned down Microsoft, it was a good deal for them but they did not accept the offer.
- Unable to advantages of been old in the market : Few years ago they were the best search engine but then came Google; they got old and they never have enough efforts to regain dominance.
- Lack of multi business model : They are trying to compete with Google Adsense. Why not think of other business model that can bring them in to the top of the game again.
- Terry Semel is a mistake ? The guy doesn’t have the talent to lead the company. His track record will show that he is not the man for the job.
- Lost the chance to take over Google : In initial days Google founders were looking for the investors.At that time after joining Yahoo, the company founders of yahoo (Jerry Yang and David Filo ) thinks of buying Google.Again Terry Semel had dinner conversation with Google founders Larry Page and Sergey Brin.Semel propose for paying only $7 million annually on Google search technology.They replied that they wanted $1 billion and didn’t want to sell Google. Semel said he would consider the deal and need time to think about the price.Fortunately in another dinner and Semel agreed to the $1 billion but alas Larry Page and Sergey Brin replied back with a higher demand of $3 billion and didn’t want to sell.
- Yahoo Music is a flop, they should have not ventured into the music selling business. It is too crowded.
- Yahoo Messenger is now a portal for viruses. They have to do something about this or else people will look for alternatives and will turn away from YM.Yahoo messenger is quite popular and yahoo should consider this too be under their special Research and development labs.
- They did not successfully venture into social networking.(Yahoo mash was another FAIL) – updated (thanks to kevin)
- In the near future cloud computing will be the name of the game but Yahoo did not have any moves to conceptualize a cloud-computing environment.
- Yahoo did not venture into the mobile phone business. It is one of the biggest gadgets today and in the future.People want to be free and mobile and yahoo should consider this seriously.
These mistakes will never stop the company from moving forward so there is still a bright future for Yahoo.