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Top 10 Tips To Enhance Personal Branding

Nikita Porwal — Sat, 12 Nov 2011 06:58:37 +0000

Personal branding has been one of the biggest trends in 2009 and one that is probably to play an indispensable role in 2010. Yet, even as everyone agrees on its importance and that it is fast growing, very few people could actually master the art. Most people mistake personal branding as to build better product, but it is actually to build better perception of yours among others. That’s because when you are online, your presence is important and people will judge accordingly whether you like it or not. So you really need to care about other’s perception about you as a brand. And most people also think personal branding is difficult, but if you believe in your skills and ability – it becomes easier for you to sell your brand. The basis of personal branding is that success doesn’t come from personal development or hard work. Instead, personal branding proponents claim that success comes from self-packaging with needed skills.

Image credits: thejordanrules

First everyone should understand that personal branding is just not a buzz word or a way for self-promotion today. It is process by which we can market ourselves to other and this can be done not only by famous celebrities, but also by every individual online. In other words, your personal brand is who you are, what you do, and your leading quality in the eyes of your ideal target market. Through social networks or social media you can get in touch with tons of people and this network will help you build your brand. Today there are ton of social media tools available to help you achieve incredible heights in no time and each one should understand the process to master it. With that in mind, honeytechblog today shares Top 10 Things To Do To Master Personal Branding to achieve your desirable success.

1. Select Niche

Personal brand in nutshell, is nothing but who you are and so it becomes important for you to select a niche for your persona. To separate yourself from the rest of the crowd, create your own niche that increases your visibility and preserve your reputation. Your selected niche should involve the application of one’s name to various products. For example, celebrity real-estate mogul Donald Trump uses his last name extensively on his buildings and on the products he endorses (e.g., Trump Steaks). When branding yourself bear in mind that you must create a strong and reliable brand.

2. Identify Your Positives

Never be weak at your mission, you need to build up goals that can be achieved in a particular time. And for that you need to identify your positives and forget what is negative. Set up you goals and write down your mission statement along with a development plan on how to go about. Your statement must tell everyone what you do and who you serve. Note down some inborn skills that match up to your personal mission. Perfect, cultivate and grow these talents to move ahead.

3. Be Precise and Clear

It is obvious that you want all the business you can possibly get your hands on but that is not how to grow a strong and reliable for long time. You need to specialize. You cannot certainly be all things to all people. You must be precise and clear about that one particular niche that will serve your audience neatly. Don’t run behind ten different things and lose your precious clients. Accept the fact, if you might be good at one particular thing and perform that well, so that you never miss any opportunity to grab your audience. It is ok to be narrowed down than to be dumped.

4. Establish Yourself In Chosen Niche

The key to productively branding yourself and doing it successfully is to first establish yourself as an expert in your chosen field. Once you have done that concentrate on who you are and what you stand for within your selected niche. Your next step will be getting the word out through a variety of social media channels that are viewed by the people most likely to be interested in your message.

5. Let People Locate You Easily

Now that you established in your niche, you should allow people to locate you easily. Create social profiles at Twitter, Facebook, Linkedin, blogs and more, so that you are spread all over, so audience can locate you easily. But make sure you maintain your social profiles, otherwise your whole brand can go for a toss. Use business cards and email letters to strength your brand identity. Highlight your personal brand message with professional marketing communications tools. Every email message gives you a direct chance to connect your personal brand with a new company or individual.

6. Build Your Reputation

Building strong reputation is the most important thing you could do to maintain your brand. Create your own personal branding website with your domain name, so that when web surfers and other employers search your name, they get information about your career history, personal information and educations qualifications. Build a solid personal brand with online activities which will further promote your personal mission and emphasize your career success optimistically.

7. Explore Your Audience

Audience is what we need the most to build up personal brands, they are the people that would pay attention to your work and also spread the good work around. So if you trying yourself to wrong hands, and then certainly it will be a waste of time. You must locate what consumers and companies will be interested in what you have to offer. Your audience should be your niche group of people and you must try by all means to give them as much value as you can sooner or later.

8. Locate Your Competitor

This field today is too competitive to rest on your laurels. You should make sure that your name remains in consumers mind when they need you, may be in next six month or later. You cannot assume that they would remain your loyal buyers if you fail to keep your relationship current with them and your competitors will grab your buyer. So locate who is your competitor and stay ahead of them without trying to break their status.

9. Monitor Your Brand

A personal brand is just like an exotic sports car, where you cannot afford to let it run at top speed without any maintenance. If you do so, it would burn itself up. Likewise, in personal branding you got to regularly monitor your brand to keep it relevant, alert, emotionally connected with audience and to be different from the competitor. It is all about seizing every opportunity to meet someone new and maintain the pace with it.

10. Content Is Still The King

People enjoy reading fresh and relevant content, which is unique or in some way special to them. So to do this, you should customize your pitch to fit their preferences. Using social media – Twitter, Facebook or Social bookmarking sites, you can spread your information online and make connection with like-minded people. Write articles and blogs that can augment audience’s knowledge about your brand in the industry.

Of course the most important factor here is trust! You must build trust with your audience, just think about service provider in your own life – be it your manager, your hair stylist or your account – all get your business because they carry good relationship with you, and that counts in so far as the service they provide. Try building personal rapport with the things you and your audience have in common. Bottom line is trust; your consumer/buyer must trust you emphatically!
Follow me on Twitter and Facebook for more updates and queries.

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20 Easy Ways to Increase Website Traffic

Honey Singh — Thu, 10 Nov 2011 22:39:13 +0000

Here is a quick and easy list that you can use as a guide. You can use this list as a checklist for the things that you can do to improve your website traffic. It will help you discover or perhaps, rediscover the facts that you might have already forgotten.

People like to win free things, whether it the things they win are essential or not. Everyone simply loves a freebie. To advertise your site and increase your visitors, you might want to consider giving a free e-book to anyone who will join the site’s mailing list.
Give away something more valuable like free samples of your products. In exchange you may ask your customers to give a testimonial. Testimonials add to the effectiveness of your marketing.
Gain people’s trust by creating an eBook you made yourself. This will put you in the “Expert” category and people will look to you for questions. They will trust you and your product.
Have a link where customers can get the website in the form of an eBook. This makes you more accessible to them. Or if you are into direct mail, include a DVD or a CD of your site in the package. This ca be given away by the recipient of the package and can increase your sales.
Offer something for free for each purchase the customer makes. This always translated to value for money.
Create a referral system. Give a freebie to someone who can refer a certain number of e-mail addresses of people they can get to visit your site. This will help create a mailing list for you.
Create an eBook directory. Place all the websites you have in that directory. Give another freebie to someone who places an ad in their own website that links to that directory you have created.
Make the eBook easily accessible and transferable. This can help your loyal customers distribute it quicker and easier, too.
Conduct a market research based on the contact information visitors give in your website. This will help you identify the markets you are not so strong on, and you can focus on them more.
Increase the number of people visiting your site for advertisement purposes by offering a place in your website directory. This can be used as advertisement space and you can even charge the people who will use it.
Take care of your customers and give them monthly eBooks or newsletters. This will let them feel pampered and remembered. You can place new products by the end of the newsletter to keep customer coming back for more.
Increase traffic by submitting your eBooks to websites that have shareware. This will allow people to download it even without visiting your site just yet. After reading the eBook about your products, they will be enticed to visit your site.
Sell reprints to those who want to sell the eBook you made.
Hold a contest for the websites that best advertise your content and give them free space in your website directory.
Tell people about your site and your eBook, and ask them for referrals, too.
Cross promote your eBook with other products and services. Some people may not be satisfied with just a freebie, so show those people exactly what you have in your company.
Give incentives to customers who are subscribed to your newsletters. These are people who spread the word around and get people to visit your site
Give away a freebie to those who will become your affiliate. This will increase the number of people who will advertise the website.
Give incentives to people who will respond to your follow up marketing.
Make sure that you keep people interested. Offer them new freebies as time goes.

Note: Self research and analysis is important part before listening and following any tips. Moreover you may also use openinviter for spreading your brand into huge no of masses (use this plugin if your using wordpress blogs).

Do you have any other tips to boost the website traffic? If yes,please share with us.Make sure you keep this list in mind, and watch your traffic grow!

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30 Amazing Free Icon Sets For Designers

Nikita Porwal — Sat, 05 Nov 2011 18:57:07 +0000

We at honeytechblog absolutely love freebies, be it some exciting SEO Tools , web apps or icon sets. Yes, the most singled out elements in graphic or web design are icons. Whether you are software developer, blogger, or social media chaser in web 2.0, you cannot just get away from these small, cool and extremely useful icons that make your text more readable and present the information more vibrantly. Icon sets can be used in Web applications, graphic designs and on the desktop. Well designed icons bring great impression of designers on other thus proving the quality work of the maker. You carry amazing talent if you can possibly make creative icon sets and tailor them to sites design, but not everyone can. The rest of people can rely on many talented graphic designers who make their well-designed icons available for free so that they come handy to you. So we would love to share these Top 30 Free Icon sets for blogger, social media and designer, so don’t forget to bookmark the page for future use!

Top 10 Free Icon Sets For Blogger

3D Cartoon Icons Pack

Application icons

Blogging Icons Set

Free Hand Draw Doodle Icons Set

Lovely Website Icons Pack

Perfect Blog Icons

Pixel Mixer Icons

Smashy Alien Icon Set

Lovely Website Icons Pack 2

Top 10 Free Icon Sets For Social Media

Brown Social Icon Pack

Adorable Twitter Icon Pack

Black Inlay on Steel Social Media Icons

Circular Social Media Icons

CS Social Icons

New Social Icons

Social Sketches Icon Set

Socialize Icons

Starrysite Icons

Woven Fabric Set Of Social Media Icons

Top 10 Free Icon Sets For Desktop & Web Designer

Aesthetica Icon Set

Coquette-Icons

Email Me Icons

Free Icon Sets In Web 2.0 Style

Rounder Icons

Siena Icons

Webset Icons

WP Woothemes Ultimate Icons

Dockulicious

File Icons

You can always rely upon diventiart, Noupe or Smashing Magazine for more icon sets, and do share with us your favorite resource for getting excellent icons.

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Micromax Andro Previewed at Micromax Delhi Bloggers Meet

Honey Singh — Sun, 28 Nov 2010 13:50:25 +0000

Yesterday, we had micromax bloggers meet at new delhi where they presented so many models including preview of their first android mobile – Micromax Andro i.e A60. All the images of the event are available on my flickr stream and Official fanpage of micromax.

Preview of Micromax Andro

Preview teaser of Micromax Andro

Hands on Micromax Andro A60

Testing Shazam on Micromax Andro

Bloggers’ Testing Devices at Micromax Delhi Bloggers Meet

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Oxford English Dictionary Adds Tweetup, Vuvuzela, Chilax and More

Nikita Porwal — Fri, 20 Aug 2010 03:00:47 +0000

Evolution is what languages today believe in and this holds especially true ever since internet is in use. Various associations came up with their own argot and further popular sites came up with their own terminology. But all this while it was just fenced to their site and now some of the most popular words are finding place in Oxford Dictionary.

The third edition of Oxford English Dictionary, which was initially released in 1998 has come up with 2,000 new words, many of which are motivated by web industry and its communities. That is how words like Tweetup (Generally referred to meeting people you know from on Twitter)– organized via Twitter has been added to Oxford Dictionary of English. Other word inspired by web, or technology today is “Paywall” (means restricting content on a website or subscriber) has also been added.

The vuvuzela, the horn instrument which became the sound of the 2010 FIFA World Cup in South Africa, has won an entry in the latest edition of the Oxford English Dictionary. The credit crunch has also contributed a number of words, including “overleveraged”, meaning having too much debt, and “quantitative easing”, meaning when the central bank introduces new money into the financial system.

The rise of “social media” has also been duly charted by the dictionary, with the term itself making an appearance, along with “defriend”, meaning to remove a contact on a social networking site. On the fun part it also included terms such as “chillax” – to chill or calm down and relax – and “bromance”, a close but non-sexual relationship between two men.

Other words include:

Buzzkill: a person or thing that has a depressing or dispiriting effect
Cheeseball: lacking taste, style or originality
Frenemy: a person with whom one is friendly despite a fundamental dislike or rivalry
Interweb: the internet
Wardrobe malfunction: an instance of a person accidentally exposing an intimate part of their body as a result of an article of clothing slipping out of position.

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Blogger Ready To Fight Spam On Comments

Nikita Porwal — Thu, 12 Aug 2010 09:24:20 +0000

There are millions of Blogger across the world and the number keeps growing, but an serious issue faced by all is spam. Blogger deals with huge amount of spam messages every day, but not anymore now, bloggers have had to either enable comment moderation or use CAPTCHA. Thankfully, all comments on Blogger will now have to go through Google’s filtering system.

Saurav Shah and Junho Ryu, Software Engineers at Google wrote

Commenting is one of the most integral parts of blogging: it’s what makes blogging a conversation, not a monologue. That’s why we are pleased to announce two cool new improvements to Blogger’s comments system: much better spam filtering and the ability to view all comments on your blog in one place.

It is no small announcement that Blogger is getting comment manager. All your comments on blog will be listed under the Comments tab which is yet to roll out. The comments are split into three categories, Published, Awaiting Moderation and Spam. You can see any comment made on your blog and delete it or remove it from the same page. You can also mark it as spam which will delete it immediately. So you can hurray with No Spam!

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Twitter Hires Veterans From Facebook And Yelp

Nikita Porwal — Wed, 11 Aug 2010 05:12:20 +0000

The super-excellent micro-blogging platform Twitter is making lot of hires to support its advertising model. Adding up this Twitter this week announced that it is making two new hires that should prove essential to its fledgling, ad-based business model — people to sell the ads.

According to Advertising Age, Twitter has hired Dan Coughlin, the former director of media sales at Facebook for the post of director of ad sales for East. Amanda Levy, who was the first ad-sales person at well-known site Yelp, for the post of sales director in Western region. These two major hires have been made to expand Twitter’s ad offering which is called as Promoted Suite.

“We’re putting together a top-flight sales team as we begin to open our Promoted Suite of products to more companies,” said Dick Costolo, Twitter’s chief operating officer, in an emailed statement.

Twitter started rolling out its ads service earlier this year, with Promoted Tweets and later Promoted Trends. Twitter began rolling out its promoted products earlier this year, with Promoted Tweets and later Promoted Trends. These products let advertisers to pay for tweets they choose to show up at the top of search results, or for topics to show up as trending. All of these include little logos indicating that they are advertisements.

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Blogger Celebrating It’s 11th Birthday – Inviting Worldwide Bloggers

Nikita Porwal — Tue, 10 Aug 2010 16:49:47 +0000

In spite of several competitors in the web industry, Blogger still has its charm. And if you are one among blogger then here is a good news for you. Yes, Blogger is turning 11 this month and there is a party organized for the worldwide bloggers. What actually Blogger is conducting is an old-fashioned blogger meet-up for users across the world. So, you can get in touch with bloggers close to, locate a suitable location, go out and enjoy. Blogger is even supplying the print-out party hats.

Seth Shamban from Blogger wrote -

Last year, Blogger turned ten. We were excited to present you with a (small-but-mighty) bounty of gifts, a token to commemorate all of your contributions over the years. For Blogger’s 11th birthday, we’re hosting the first ever Blogger global birthday party!

We’ll keep it simple—we set the date, you set the parties and Meetup Everywhere will help facilitate (free of charge!). Through the wonder of Meetup Everywhere, you’ll be able to find other bloggers in your area and either join a celebration that has already been set up or start a new party local to you,” he explained.

Meetup.com is the way for blogger to organize this birthday party worldwide. Few events have been created so far and the number is growing fast. Well, there is no size limit as long as Blogger is concerned, and it is also supplying a downloadable party pack. The PDF document has printable templates for the things you will require for the party, name tags, registration list, party hats and even directional signs for the people to find the “fiesta.”

You are free to create a new party in your town on the Meetup page or join the existing ones. So don’t miss out on this if you love blogging, as you never know who you could meetup with!

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Guest Blogging on Honeytech Blog

Honey Singh — Wed, 02 Jun 2010 23:08:44 +0000

After various requests and suggestions, Honeytech Blog is now open for Guest Blogging. Guest writing / blogging is a simple platform to grab Social Media visibility, traffic, free exposure, targeted audience and in the net shell it improves your online reputation. Moreover, if you owns a new blog then writing a good content may not be everything. You need a good marketing strategy and readership that can be easily achieved by guest blogging or authority along your name.

Benefits for guest bloggers

You can have by line info at the end of each post for your branding. You can have link to your blog along with the links to your Social media profiles.

An example of guest blogging

Top 10 online tools for Small Businesses via Indu Kandasamy

How to apply for guest blogging

For posting you need to have credentials and access to the guest authors dashboard. You need to follow following few steps in order to create a guest author account.

1.You need to register for an account here and fill out your profile information like biographical Info.
2.After creating an account you need to contact us with your username.

Coming soon for guest bloggers

In coming day’s we will start various program’s in which all the guest bloggers will be directly connected with big corporate brands in Electronics, Telecom and other Industries for have exclusive access to conferences, meetings and events. Apart from that you can also have the benefits of revenue sharing program. Watch out this page for the updates on guest blogger initiatives.

Note: Circulate this post among your friends, may be they are interested in it.

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How To Blog From iPhone

Nikita Porwal — Thu, 22 Apr 2010 06:24:34 +0000

Been a blogger-bug all the while, smitten by the iPhone trend…, is your blogging imagination and your iPhone seems to be world apart, They aren’t, just get them linked, and you will soar your blogging world along with the iPhone at a snappy pace. Inked below, are just the needs to make a blogging more fun to be with, with your new iPhone.

There are many a bloggers who have been running a blog for quite some time, And even though there are huge number of blog that lie rather quiet over many a weeks, their new iPhone world has awakened their senses to find time to reflect on some recent developments through their new I-world. The old phone, like the one’s from the Sony Ericsson (used by many bloggers) served them with a software that enabled them to transfer their clicked images to be sent straight to their blogger.com, but for sure you know iPhone failed on this front.

How To Blog From iPhone?

The motivation for a lively blogger with an iPhone is that, many of the blogging sites that encompass within them the programmable API. And loads of alternative means to create blogs, and most of them are already been employed. Email to webpage technology allocates web content to be created within an email client and then be easily published by propelling an email which is read by the server and circulated.

In contrast, the iPhone has a great web browser, that eases its way manages forms extremely well, so it’s an amazing means for posting to any website. But uploading photos or images is major challenge still because of the built-in restriction imposed to access the file system (However this concept doesn’t lay strong with the hacked iphones). On the contrary the iphone’s snappy quick, hyper-pacey and cool email client over-rides the issues of posting or uploading photos on to a blog site.

Easy Steps:

Using the blogger.com’s email as a blog option, you can click photos on the iphone; select the Email photo option;
And send to a private address that only you are aware of;
The same will be received by blogger.com & published as a blog entry.
A perfect Snappy-quick solution, just like your iphone.

The above discussion is also applicable on the Flickr, and publishes the same on any blog site that supports xmlrpc, such as WordPress, Drupal, and Movable Type. Apart from blogging you can also download exciting game on iPhone and perk up your experience with it!

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10 Ways Social Media Can Help Your Business

Nikita Porwal — Fri, 19 Mar 2010 03:07:35 +0000

Social networks are vibrant and constantly evolving. Yet the fact today is that Social media is beyond adding friends and sharing status. More and more people are getting involved in this area to perk up their business. Be it small business or huge, the adoption of social media is just augmenting with time that because of the outcome it has to offer. Some of the reason for businesses to get involve may include, getting new customers, increase awareness and stay connected. According to Jody Nimetz, author of Marketing Jive, there are five major uses for businesses and social media: to create brand awareness, as an online reputation management tool, for recruiting, to learn about new technologies and competitors, and as a lead gen tool to intercept potential prospects

We also know some companies that have made excellent use of social media to establish themselves. If you are selling products/services or just publishing content for ad revenue, social media marketing is an effective method that would make your site profitable over time. So the important factor here is to know why any company would need to incorporate social media into their ideas and strategies. Once that is clear your quantifying gains become a much simpler task. Let’s now have a look at some of the reasons why a company might use social media and how the approach is different:

10 Ways Social Media Can Help Your Business

1. Powerful Recommendation

Anybody rather than buying from a company who is faceless would prefer going by some recommendation. Yes, of course even in our daily life we believe to purchase in what is been recommended to us. As we know that influencers play a vital role in buying process, one way you can reach your audience is with Social Media. Once you are popular and trusted there, your brand will automatically be suggested to other connected links. Understand it is not about pushing your message, but putting forward a positive image always, building trust and value, and attracting the right clients to you like a magnet.

2. Shaping Relationships

There are ways you can be social without social media , but the initial goal behind networking online is to build relationships that can be the most effective way towards successful business. You can look at bloggers who are making the best use of it by the RSS feed reader, where one can read the post as soon as published on the blog they admire, which can further be commented on. But through Social media – especially Twitter and Facebook, you can have direct conversation with many bloggers and audiences to shape your relations further in also about 140 characters. That’s the power of social networking for business.

3. Cost Effective Method

A wide-ranging Social Media Marketing (SMM) strategy could certainty provide a full or at least partial replacement to traditional advertising at fraction of costs when compared. Social media, which tends to have lower costs than other forms of marketing could be beyond doubt cost effective for those required to get customers spreading and sharing messages. Then again, marketers should be careful, because doing it in a wrong way would result in more work, and at times, brand backlash.

4. Direct Conversation

Conversation is the most important part in any kind of business and Social Media is a source that let you to have direct conversation with your customers. One way it will help you is by providing the products and services they desire and secondly you can get their feedback and ideas to improve further. And these days as social media is more about demographic so marketers are more viable to get new target audience, or new people to do business with. Chrisbrogan writer of Trust Agent shares 50 ways marketers can use social media to improve marketing.

5. High Traffic and Links

By using Social Media methods you can bring high traffic to your site. They are of two kinds one is primary traffic where you get direct visitors from social networking sites and then we have secondary traffic, which is actually indirect referral traffic from websites which is linked to and send you visitors. By becoming popular on top social bookmarking sites can boost your site traffic visibly and bring you large number of links, sometimes may not even be relevant, yet useful.

6. Chance To Improve

With Social Media sites you have the biggest market research company at your finger tips. Can there be a better way to improve your offering than by getting direct feedback from your consumers? Obviously not, because with valuable feedback from the customers you have a chance to improve your product and services carving their needs. But be careful while working on their wants, it could be difficult to filter out pointer and work on the valuable ones.

7. Enhance Brand Exposure and Loyalty

Social Media is the quickest way to enhance personal branding, which also makes it easy to track social media buzz around your brand and monitor it. You have higher exposure to your brand with online networking, and with spread you can gather hundreds if not thousands of prospect, and among them at least one web 2.0 company will become a loyal customer for your ongoing annual revenue. Don’t forget to take personal care of your customers, even by adding online events and responding to your users can build loyalty.

8. Time Saving Element

It is always said that everything on Social Network is quick and that holds true for any kind of business too. SMM is unquestionably cost effective from monetary point of view, because it actually does not cost anything and it is also effective from time perspective when compare to traditional marketing methods. All that a business owners need to do is their homework and to make sure they are spending their time in the top social sites in their particular industry niche and their specific business requirements.

9. Get Connected To Your Peers

Social Media again gives you a quick chance to get connected to your peers when required. For example, a web designers, developer and programmer can get help for any related issues just by a tweet message on twitter or status update on Facebook. You can always count on Social Networks for help on any particular issues at the same time you can offer help when required by your peers. While it might take time to get connected to people on other sources, social media work like cream!

10. Obvious ROI

It goes without saying that if you focus on your audiences, customers and add value to their lives, you will surely attract followers. They will soon become your fan and start trusting your brand, which in turn gets you more leads. So all you need to do after that is to measure your Social Media ROI.

It’s Your Turn

So let us know, which of the social media sites you love? How do you use it for your business and how does that help? What’s your strategy and idea? Share and help us grow via comment!

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10 Best Social Media Case Studies

Nikita Porwal — Tue, 02 Mar 2010 03:56:50 +0000

You can locate hundreds of ways to use social media site for marketing your product and services. Social media site brings a revolution in the overall sale and traffic, if marketed properly using some best SEO techniques. And the most important fact is that, key to every site’s success is through good marketing or advertising. Even if you have really good and considerable content on your site, you still need to promote it to avoid getting missing at the back of the competition. If we talk about the internet society, the best way to accomplish an augment in website traffic and revenue is to take advantage of social media sites. When used correctly, this tool can give a stage for product or service awareness, publicity, networking, and an enormous increase in traffic & sales.
Nowadays, companies use social media tool to launch a product and also to interact with its customers. In fact, there are many companies have used social media to promote their brand to improve and some of those companies have achieved remarkable success. So to list out some of those brands, we at honeytechblog have compiled the Top 10 social media case studies that will inspire in some way or the other!

Top 10 social media sites: Orkut, Facebook, Twitter, Flickr, Hi5, My Space, Xanga, Linkedin, Blogger & WordPress.

Listed below are the 10 best social media case studies.

1. Coca-Cola

Coco-Cola social media case study is one of the best examples available out there. The company was also named by Slate’s The Big Money as the brand “making the best use of Facebook,” and their well-publicized Expedition 206 campaign is billed as the company’s largest social media project ever. Coco-Cola has used several ways such as blogging, sharing photos/videos, tweets, social media apps to promote their brand and achieves huge success.

2. X-Men

During the movie release of the X-Men-3, “Last Stand”, it used the social networking site to promote itself. It added that all the users who will add the X-Men profile as a peer can use certain exclusive functionality. As a result of this media plan, almost 3 million members of the myspace.com community added X-Men as peer in just 1 month. The movie got a huge opening and it became the fourth-biggest movie in box office history.

3. British Airways

The airways launched the program Open skies. This program used social media and community marketing to promote itself. It created a corporate blog to influence the globe trotters. Managing Director Dale Moss even shared a blog with the common people so that they get to know about OpenSkies development. Then he discussed about the meal service and showed people the cabin classes.

4. Dell

Dell is usually known for its cost-effective methods that it uses and so it jumped in social media to reach people. Back in December, Dell reported that offers from its Dell Outlet Twitter account has booked more than $3 million in revenue attributable to its Twitter posts. It might sound like a small percentage for a company that books $16B in revenue annually–but a nice number however, especially in a dreary economy.

5. SAP

This third largest software company in the world faced a challenge in the year 2002. It wanted to become a platform company using NetWeaver. The company had to open its platform and allow the other developers to use the platform in order to solve their business problems. The company had to interact with several developers across the globe. As a result of which, the company gained global collaboration and adoption of new SAP products increased.

6. SeaWorld

The main aim of the Journey to Atlantis social media program was to develop contact with the coaster community and bring about alertness regarding Journey to Atlantis. Influential people said that social media will give a chance for SeaWorld to make inroads. So, 22 coaster enthusiast blogs and forums were recognized during its beginning period.

7. British Telecom

Corporate intranets use social media tools to promote their interests. Unlike other companies, BT has completed web liberalization project. The company wanted all its employees to excess social media sites. According to the company, these networking sites, gives a chance to change the way our employees relate with one another, with the customers, partners and also with the suppliers.

8. Starbucks

Mystarbucks.com got to know about the company and their customers through various social sites. They also used social media in order to promote their ideas. Moreover, the company has forums where the customers can directly interact with Starbucks representatives.

9. HP

HP social media case study is another good example, HP social media managers engaged experts who work daily with customers to develop relevant marketing content grounded in true client need and real-life business issues. By combining podcasting with blogging and traditional tech-media syndication, HP now validates its messaging via an extensive buyer audience review process that yields vetted, relevant content that HP marketing can deploy in its ongoing sales and marketing efforts.

10. StackSafe

Marketing professionals use social Computing technology in order to startup a community conversation platform. It resulted in better understanding between the company and its customers.

It is really interesting to know how corporate have used social media in various ways to promote their products, services and ideas. You can also have a look at Mashable’s interesting list of 35 corporate social media case study. And you can share any of other inspiring social media case studies via comment. Meanwhile, follow us on Twitter and add us on Facebook for better interaction!

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RapidWeaver – Excellent Tool To Design Beautiful Websites In Minutes

Nikita Porwal — Tue, 02 Feb 2010 18:35:07 +0000

Are you looking to create a blog to display your work? Or just out of passion do you want to share your thoughts? Website sounds like a cool option to share anything these days, but then do you really have the time to spend hours on learning the codes and graphics? Not everybody, so for the people looking for a quick and smart answer towards creating a website we have RapidWeaver as a solution.

RapidWeaver is a next-generation web design applications to assist you easily create professional good-looking websites in minutes. It is a template-based website creation tool, from Realmac Software, and is exclusive to Mac OS X. You might have come across tons documentation before starting a blog or a website. But with RapidWeaver all you need to do is to download the application and start playing with it.

Interesting Features of RapidWeaver:

Offers clean, beautiful code that adheres to modern web standards.
Drag and Drop technology
CSS / HTML / PHP code inline editing
Powerful (and numerous) plug-ins
iPhoto Integration and Automatic Navigation building
FTP & Mac Publishing
Side by side, text and code
Lots of nice templates along with Flash Based Slideshows
Blogging with RSS Feeds and excellent Podcasting
Photo, Movie Albums and styled text
New version is compatible with Snow Leopard.
Scale & Rotate Images
Smart Publishing

How does RapidWeaver Work?

Well, working for this excellent app is very easy. You can choose following types when working on any new website project – Blog, Contact Form, File Sharing, HTML Code, iFrame, Movie Album, Offsite Page, Photo Album, QuickTime, Styled Text. For example, if you need to create a blog, all you need to do is click on “Add” button on the main page and select “Blog” as your option. Next give title for your blog by selecting “Save” option on file menu. To further change other elements of your blog such as caption, header, footer or other, you should open General Tab of the setup menu, where the options are available.

Advance option such as external links or other services such as Google Analytics can be added with the help of Setup menu. Next the very important part comes, which is adding content. If you want to add some text content, just type it in the top area of the right panel. The toolbar that divides this area from the Themes one offers you with buttons for altering the font, alignment, style, or the color of the text. It further comprises of a drop-down menu that is actually a shortcuts for adding titles, new paragraphs or subscripts.

Then you can choose from many themes that suits your blog best. Do a preview check before finalizing the theme. Further when you need to add images, you can use the excellent drag-and-drop technology and pull it from your desktop. Then of course you will be eager to know how does the website look with content and images, so click “Publish” and there you go.

Conclusion

Overall, it is very much possible to create a website in 15minutes with RapidWeaver, which is beyond doubt amazing. And the best thing is you don’t have to be a HTML and coding guru to build your own blog here. Just by providing some standard forms and valid server detail you can complete the task. This user-friendly editor is well-suited not only to newcomers to Web design, but is also brilliant for small business owners who don’t wish to spend a lot of time learning the tricks of Web design and development, in fact, even children can give it a try.

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Top 10 Expectations Of Social Media In 2010

Nikita Porwal — Sun, 03 Jan 2010 19:02:23 +0000

2009 has been an interesting year for social media industry with evolvement of social media experts, social media books, social media startups and social media companies. Having a social media strategy, became common practice for all minor and major corporations just to get hooked with social media powers. As we know that more businesses are turning their heads towards Facebook, Twitter and Web 2.0 tools to achieve the desired, it is now impossible to separate social media from the online world. And on the business side it is imperative to analyse carefully how the tools perform and change with time. While past year was all about involvement this year will be more about connecting social media to business and it is also time to measure the returns on investment done. We can expect lot of changes, improvement and innovations this year, so to compile all honeytechblog brings you Top 10 expectations of social media in 2010.

Top 10 Expectations Of Social Media In 2010

1. Social media to take major role in politics

Politics will lead the way in new marketing techniques and the use of social media would certainly help deciding the result of political election. One cannot deny the fact that today social media is quickly becoming a necessity for political campaigns. President Barrack Obama’s campaign was a live example last year. Some of the reason why you can consider social media the best option for political campaign is because it would help to increase supporters, donations and also to build political network. And don’t forget the process of selecting a leader will be much easier than ever.

2. Make money with Social Media – A reality

In 2009 we saw social media has changed forever the way people used the technology to interact with people, and today people are hunting for options to make money with it. Now, in 2010 there will be great rise of aggregating platforms, location-based features, more social networks, revenue sharing plans, and targeted ads that can help bring lucrative job opportunity. Users would be able to generate his or her own experience with the help tools, features, and apps that magically unite innovative companies to them.

3. Twitter to serve billions of tweets each hour

There was a recent update from Twitter co-founder Stone claiming that the site would serve billions of tweets every hour. With the growing popularity of the micro-blogging platform this update certainly looks like realty. Further Stone also says that no matter how the algorithms get, no matter how many machines we add to the network, Twitter will tend to grow and will also support billions of search queries a day. Twitter will become the mainstream in 2010 for local news and more.

4. Mobile – Chief device to access social media

According to a survey by Armano, with the banning of social media activity increasing in the workplace each day and Smartphone sales on the rise, the social networking addiction would now be carried over to mobile devices. In 2010, people would increasingly use their mobile phones on-to-go for accessing social networks, search, watch video, read content and locate location based information. With this we can not only see the rise of accessing social media via mobile but also the sale of mobile phones are expected to augment.

5. More corporate to use social media tools

We know that social media has turned the way we interact with other. For millions of people it is a passion to use every day. While some might just be addicted other would be making a living out of it. Last year many corporate have understood the power of this fact and have adopted the use quicker, for example 35+ Examples of Corporate Social Media in Action and 10 of the Smartest Big Brands in Social Media. This year we would see more corporate to use social media tools drastically. Using social media tools are not only vital to work around but also make life easier.

6. Search engine optimization to lose importance

Although you can say that SEO and social media marketing are relative term there is a huge difference in the process. Earlier there social media campaign was a part of SEO and experts did it for few extra bucks. But now social media will rule and SEO will tend lose its importance, because social media offer quick success while SEO process takes time. Another reason is that SEOs seem to be more technical, where social media buffs emphasize creativity and content. Social media is taking over very fast and SEO will soon be replaced with social media

7. Women to rule social media

Image source from the twitter song

Mashable came up with an interesting data, that exposed the number of men and women using social media. The data shows that equal numbers of men and women use sites like LinkedIn, DeviantArt and YouTube. When it comes to sites like Flickr, Facebook, Twitter, FriendFeed, MySpace and Bebo, however, women outnumber men. In fact, there’s only one major holdout for men on the social web: social news site Digg, where 64% of users are male. 2009 revealed the growing role women play online and 2010 will be ruled by women in social media. BusinessWeek also revealed in a post that “According to a Rapleaf study, while both sexes still use social networking sites in huge numbers, women are the ones holding down the fort “. Moreover more than 42 Million U.S. Women Use Social Media and you can also check the list of 50 women’s having influential social profiles and blogs.

8. Location-based network to be seen

We recently saw Geotagging features rolled out by Twitter, but it is for limited basis as of now. And the company has seen huge subscriber for it, so the network is likely to grow. Location-based network will experience severe growth in 2010 for many purposes. These features will not only help the companies to locate right seeker, but will also help the end user in hitting the right bar. Foursquare and Gowalla will monetize their networks to a lucrative position faster if other network do not react fast in 2010.

9. Spammers’ and hackers’ to find their place

Web is no new to spammers and hackers. There has been end-numbers of steps taken to remove spammers but far away from through success. In 2010 while social network tend to grow dramatically, we can also predict that there will be more number of spammers and hackers to find their place. So, social media gurus should come up with strong ideas to get rid of spams and to have a healthy experience for users.

10. Social Media Job roles to rise

In 2010 another major change we will see is the role of social media jobs. The job roles will increase considerably than last year. Social Media will lead the way in redefining customer relationships with the new technology. There will be more job seekers and providers in the year 2010. Have a look over the presentation on Job Search With Social Media & Mobile

So what do you think will be the trend in social media and web as a whole for the year 2010? Will it be a boon or a bane? Come share your thoughts with us and leave a comment below!

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Top 20 “How To” Sites For Just About Anything

Nikita Porwal — Thu, 03 Dec 2009 17:40:51 +0000

With the number of netizens increasing day by day, it would not be wrong to say that technology has bettered the way we look at our lives and day to day activities. Actually with changing times and hectic lifestyles, people want everything to be better, quicker and faster. Right from “what should I wear to today” to “how to make money online” everything is been surfed online to get the answer. With that in mind honeytechblog today will give you some interesting sites that can be used for just about anything. Check out Top 20 “How To” Sites For Just About Anything.

eHow

eHow is an online knowledge resource with more than 337,000 articles and videos offering step-by-step instructions on “how to do just about everything”. eHow content is created by both professional experts and amateur members and covers a wide variety of topics organized into a hierarchy of categories.

CNET

It is a part of CNET website, where the tech expert offer you free online how to classes and tutorials on everything from iPhone technology to photography. You can search for more than 1,000 tips offered and help on various buying guides and tech related topics.

Howstuffworks

HowStuffWorks is a commercial edutainment website that was founded by Marshall Brain explaining the how many things work. The site uses photos, diagrams, videos and animations to explain complex terminology and mechanisms in easy-to-understand language. It covers hundreds of subjects, from car engines to lock-picking to ESP.

Wikihow

WikiHow is a wiki-based community with an extensive database of how-to guides. wikiHow is a wiki, which is a website that anyone can edit. It operates on open source software and an open content licensing model allowing free use and community ownership of the content. wikiHow’s mission is to build the world’s largest and highest quality how-to manual.

Howto.wired

Wired is one of the most interesting website you will come across. While many may not that that it does have a How-To section that is full of help. This is the site carries many technology tutorials that truly help you in figuring out how do things yourself. In How-to Wiki you can search the library, create an article, join the community, and many more.

How to write a resume

How to write a resume is all-inclusive sites that assist a job seeker with how to write a resume without any costly mistake. Further the site also helps you to write cover letter, distributing a resume to hiring managers, and assistance for composing a thank you letter. This site is been designed for everyone from a novice job hunter to the hr professional.

Garysimon

If you are looking for some web design information then this is your source. It gives you fully comprehensive step by step tutorial, from design to HTML & CSS. Gary Simon has over 8 year of experience in web and print industry and offers excellent design tutorials. You will also learn how to make money here.

Howtodothings

HowToDoThings strives to solve people’s everyday problems by compiling reliable information from experienced contributors and making it available to inexperienced readers. Some category would include, Automotive, business, careers, health and fitness, spirituality and many more. Explore and have fun.

How-to-podcast

How To Podcast is an interesting sites that teaches you how to create podcast in an fun way. The site further comprises of everyday terms, step-by-step instructions, informative articles, video tutorials, and real world examples.

Howtodrawmanga

Do you love manga? If so, then you will have great time visiting how to draw manga. You can find amazing tutorials on drawing manga. Apart from taking online manga classes, you can also read online manga, check the blog, and take part in manga forums for more interesting stuffs.

How-to-meditate

We all know the importance of mediation, who has time to join those lengthy classes? That’s why, how to meditate was created to offer practical information about Buddhist meditation in clear, simple and easy to understand for all. You can also check out breathing mediation, Meditation for Beginners – Videos, Books on Buddhism & Meditation, and many more links.

Wonderhowto

WonderHowTo.com is a community-fueled, search engine and directory for Free How-To Video. With an index of more than 225,000 videos (October 2008), they provide the largest, most contemporary, and most diverse resource in this increasingly vibrant space.

Makezine

MAKE Magazine brings the do-it-yourself mindset to all the technology in your life. MAKE is loaded with exciting projects that help you make the most of your technology at home and away from home. We celebrate your right to tweak, hack, and bend any technology to your own will.

Howstuffismade

Howstuffismade (HSIM) is a visual encyclopedia that documents the manufacturing processes, labor conditions and environmental impacts involved in the production of contemporary products. It is a free, independent, academic resource published by engineering and design students, who research and produce summative photoessays describing the life cycle of the product, with a view to improvement.

Digital-photography-school

Digital Photography school is a website with simple tips to help digital camera owners get the most out of their cameras. Discover how to use your digital camera with their Digital Photography Tips. They have a community of photographers of all experience levels who come together to learn, share and grow in our understanding of photography.

Howtocleanstuff

This is a bright and beautifully designed website offering you tips on how to clean stuffs. There are latest guides on cleaning just about anything. You can learn everything from How to wash a rabid monkey to how to clean your PDA.

Treehugger

TreeHugger is the leading media outlet dedicated to driving sustainability mainstream. Partial to a modern aesthetic, we strive to be a one-stop shop for green news, solutions, and product information. They have handful of excellent tips on how to go green on your daily life and make it better.

Howtogeek

How to geek offers awesome collection of computer tutorials that carries everything from building your own computer to how to work with open source software and much more. You should not miss this site if you find yourself in from of computer every now and then.

Video-tutes

Video-tutes is one of the most admired website that offers video tutorials for variety of software programs including Photoshop cs2 & 3, Illustrator, Dreamweaver, Flash 8 and Flash 8 video, Adobe Premiere pro and more, 22 titles in fact. Tutorial video collection is designed to help beginners and those wishing to learn new software to become productive faster & those wanting to advance their skill set.

Blog-tutorials

At Blog Tutorials, you get help on how to build a blog (or improve your blog if you already have an existing one). Whether it’s about blog software, writing, or even earning from your blog, this is the source for everything on blogging.

These are some How-to sites that you will not regret visiting. We all are here to learn and share, go ahead enjoy surfing through. Meanwhile, you can also follow me on Twitter and bloggers here have a great opportunity to join hands together with – Bloggers On Twitter.

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