The super-excellent micro-blogging platform Twitter is making lot of hires to support its advertising model. Adding up this Twitter this week announced that it is making two new hires that should prove essential to its fledgling, ad-based business model — people to sell the ads.

Twitter Twitter Hires Veterans From Facebook And Yelp

According to Advertising Age, Twitter has hired Dan Coughlin, the former director of media sales at Facebook for the post of director of ad sales for East. Amanda Levy, who was the first ad-sales person at well-known site Yelp, for the post of sales director in Western region. These two major hires have been made to expand Twitter’s ad offering which is called as Promoted Suite.

“We’re putting together a top-flight sales team as we begin to open our Promoted Suite of products to more companies,” said Dick Costolo, Twitter’s chief operating officer, in an emailed statement.

Twitter started rolling out its ads service earlier this year, with Promoted Tweets and later Promoted Trends. Twitter began rolling out its promoted products earlier this year, with Promoted Tweets and later Promoted Trends. These products let advertisers to pay for tweets they choose to show up at the top of search results, or for topics to show up as trending. All of these include little logos indicating that they are advertisements.